MBA – Digital Marketing

What You’ll Gain:

• Growth Strategies: Learn how to implement digital marketing strategies that align with your business goals and drive measurable results.
• Customer Acquisition & Retention: Gain expertise in SEO, paid advertising, content marketing, and customer relationship management to build a loyal customer base.
• E-commerce & Digital Branding: Develop skills in digital branding and multichannel marketing to grow your online presence and stand out in the competitive market.

Admission Requirements:

• Bachelor’s degree from an accredited institution
• Relevant work experience (optional but preferred)
• A satisfactory scholastic average; a minimum grade average of “Very Good” in the bachelor’s degree
• If an English Proficiency Test is required for the applicant, then it must be one of the following with the specified scores:
  • IELTS Academic: Overall band score of 6.0 or higher (with a minimum score of 5.5 in reading and writing components)
  • TOEFL iBT: Overall score of 70 or higher, or equivalent for TOEFL ITP or PBT
  • Qiyas STEP: Overall score of 90 or higher

How to Apply:

1. Submit your application online
2. Provide academic transcripts and professional references

MASTER OF BUSINESS ADMINISTRATION – CURRICULUM SUMMARY
CORE COURSES (COMPULSORY)

These foundational courses build essential managerial, analytical, and strategic skills.

1. ANALYTICAL & QUANTITATIVE FOUNDATION

MBA 511 – Quantitative Analysis
Introduction to statistical and optimization models for business decision-making.

MBA 515 – Business Analytics
Application of statistical tools (Excel, SPSS, Tableau, etc.) for business problem-solving.

MBA 522 – Operations Strategy
Managing operations for competitive advantage – includes planning, supply chain, and quality.

2. ACCOUNTING & FINANCE

MBA 510 – Financial Accounting
Understanding and interpreting financial statements and reporting principles.

MBA 516 – Managerial Finance
Financial decision-making, valuation, capital budgeting, and financing strategies.

3. ECONOMICS

MBA 513 – Managerial Economics
Micro and macroeconomic concepts applied to business strategy and pricing.

4. MARKETING & STRATEGY

MBA 512 – Marketing Management
Comprehensive study of marketing strategies, planning, and implementation.

MBA 519 – Strategic Management (Capstone)
Integrative strategy course combining internal analysis, competition, and global context.

5. MANAGEMENT & HUMAN RESOURCES

MBA 514 – Organisational Behaviour
Study of motivation, leadership, and organizational effectiveness.

MBA 518 – Human Resource Management
Strategic HR planning, talent management, and performance optimization.

ELECTIVE COURSES (SPECIALIZATIONS)

Students select electives to tailor their MBA toward specific career paths.

A. ACCOUNTING & FINANCE

MBA 528 – Managerial Accounting – Use of cost and performance data for strategic decisions.

MBA 544 – Financial Statement Analysis & Security Valuation – Equity valuation using financial data.

MBA 549 – Corporate Finance – Capital structure, dividends, IPOs, mergers, and acquisitions.

MBA 551 – Derivative Securities – Futures, options, and hedging strategies.

MBA 553 – Bank Management – Risk management and central banking.

MBA 557 – Advanced Topics in Financial Reporting – Analytical case-based approach.

MBA 590 – Real Estate Analysis – Real property valuation, investment, and market trends.

MBA 591 – Insurance – Principles of insurance and risk transfer mechanisms.

MBA 540 – Islamic Finance – Shari’ah-based financial instruments (e.g., Sukuk, Murabaha).

MBA 523 – Taxation of Business Entities / MBA 524 – International Taxation / MBA 525 – Zakat / MBA 569 – Sales and VAT – Business, international, and religious taxation systems.

MBA 568 – Financial Econometrics – Econometric modeling for finance using SPSS and E-Views.

MBA 570 – Risk Management – Identifying and mitigating financial and market risks.

B. MARKETING

MBA 527 – Marketing Intelligence – Data analytics for marketing decision-making.

MBA 529 – Marketing Strategy – Capstone for marketing specialization focusing on strategic planning.

MBA 543 – Internet Marketing Strategy – Online consumer behavior and digital marketing tools.

MBA 559 – Digital & Social Media Marketing – Measuring ROI and performance in digital media.

MBA 550 – Service Marketing – Marketing strategies in service industries.

MBA 552 – Global Marketing – Cross-cultural and international market entry strategies.

MBA 571 – Integrated Marketing Communications – Advertising, branding, and message integration.

MBA 580 – Consumer Behaviour & Insights – Psychological and behavioral aspects of consumers.

MBA 531 – Marketing Research Project – Hands-on research applying data collection and analysis.

MBA 558 – Value Innovation Strategy – Creating new market spaces via innovation.

C. MANAGEMENT, STRATEGY & LEADERSHIP

MBA 530 – Managing Strategic Business Projects – Applying project management frameworks.

MBA 534 – Leading Organisational Change – Change management and organizational renewal.

MBA 546 – Comparative Management – Global perspectives on management styles.

MBA 547 – Contemporary International Management Issues – Analysis of global managerial trends.

MBA 575 – Negotiations – Techniques for conflict resolution and stakeholder engagement.

MBA 581 – Managerial Decision Making – Decision theory and analytical reasoning.

MBA 582 – Total Quality Management – Continuous improvement and process excellence.

MBA 555 – Corporate Governance, Business Ethics & CSR – Ethical frameworks and governance.

MBA 545 – Independent Study / MBA 535 – Applied Business Research Project – Research-focused independent or applied projects.

D. HUMAN RESOURCES & LEADERSHIP

MBA 541 – HR Planning, Recruitment & Selection – Strategic HR practices for staffing.

MBA 565 – HR Development & Performance – Leveraging training for organizational effectiveness.

E. OPERATIONS & SUPPLY CHAIN

MBA 532 – Supply Chain Management – Network design, logistics, and performance optimization.

MBA 563 – Management Control & Performance Measurement – Designing control systems for strategic alignment.

F. ENTREPRENEURSHIP & INNOVATION

MBA 538 – Entrepreneurship and Innovation – Developing entrepreneurial thinking and market innovation.

G. ECONOMICS & RESEARCH

MBA 542 – Contemporary Economic & Financial Issues – Applying economic theory to current trends.

MBA 573 – Applied Econometrics – Empirical testing of economic theories.

MBA 574 – Global Economics – Global macroeconomic impacts on business strategy.

H. HEALTHCARE MANAGEMENT

MBA 560 – Healthcare Management – Healthcare systems, policy, and ethics.

MBA 562 – Health Informatics – Health information systems and data analysis.

MBA 563 – Management Control & Performance Measurement – (also relevant for healthcare).

PROGRAM HIGHLIGHTS

Core focus: Integrated understanding of finance, strategy, analytics, and management.

Applied learning: Real-world projects, case studies, and data-driven decision-making.

Flexibility: Wide elective pool enabling specialization in Finance, Marketing, HR, Operations, Strategy, or Healthcare.

Capstones:

MBA 519 – Strategic Management (Overall integration)

MBA 529 – Marketing Strategy (Marketing track)

MBA 535 / 545 – Applied or Independent Research Projects