Micro Master in Strategic and Digital Marketing

Program Description

Learning Outcomes

Requirements

Program Structure

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Micro Master in Strategic and Digital Marketing
Institution
Ajman University
Location
United Arab Emirates
Total Tuition
$ 10790.19
Intakes
August
Application deadline
August
Application Fee
544.96
Program Description

Advanced master program deepening specialized knowledge and skills in the field with focus on practical application and applied research.

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Hosting Institution

Ajman University
Ajman UniversityView Institution Profile ↗

Learning Outcomes

PLO1: Apply standards of ethical and socially responsible behavior to organizational decision-making contexts.

PLO2: Evaluate global environmental and sustainable trends affecting business organizations and strategies.

PLO3: Apply advanced level of understanding of SDM to aid the achievement of organizational goals.

Requirements

Bachelor degree in related field with minimum GPA 3.0/4.0, English proficiency IELTS 6.0 or TOEFL iBT 72, two recommendation letters, CV, statement of purpose, personal interview

Program Structure

The CBMC in Strategic and Digital Marketing, which will award a Micro-Master, consists of 12 credit hours across four courses, each worth 3 credits. The courses will be delivered over two regular 16-week semesters. The study load is designed to ensure a balanced pace, allowing learners to gain in-depth knowledge and apply practical skills over a manageable period.

Study Plan

 

Course# Course Title Credits Semester
MBA671 Strategic Marketing Management 3 Fall
MBA672 Interactive Media Management: Engagement and Analytics 3 Fall
MBA673 Digital Marketing Strategy 3 Spring
MBA674 AI Applications in Digital Marketing Analytics 3 Fall
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Program Overview
Study Format
On-campus
Program Level
Micro Master
Language Of Materials
English
Language Of Teaching
English
Mode
Full-time
Duration By Months
12
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To request more information about the program

Contact Admission
Ajman University
Phone Number
+97167482222
Email
info@ajman.ac.ae

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