Master of Public Relations and Corporate Communication

At the completion of the Master of Public Relations and Corporate communication program, the graduate will be able to:

Knowledge

• Demonstrate in-depth knowledge and understanding of concepts, theories, and procedures for best practices in Public Relation & Corporate Communication in local and international contexts.
• Demonstrate a comprehensive understanding of strategic solutions to public relations issues and communication problems.

Skill

• Integrate and critically evaluate information and data from a variety of sources to assess the communication requirements of a specific organization.
• Design, develop, conduct, and evaluate knowledge for better strategic communication planning to achieve organizational goals.
• Communicate, interact, cooperate effectively and efficiently in written, oral, visual and combined formats, and apply new technologies in the field.
• Produce effective, accessible, and timely print, digital and multimedia communication, independently and collaboratively, to manage specific stakeholder relations and/or issues and achieve organizational objectives.

Aspects of Competences

Autonomy and Responsibility:

• Engage with topics and issues about public relations and communication, and demonstrate leadership and thoughtful reflection in discussions and group work
• Develop personal and professional skills through independent and self-learning, for effective and creative decision-making.

Role in Context:

• Apply creative thinking for problem-solving, in line with ethical regulations.

Self-Development:

• Merge organizational goals with social responsibility programs, especially in UAE / GCC region.