Master of Arts in Digital Media and Public Relations

Program Description

Learning Outcomes

Requirements

Program Structure

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Master of Arts in Digital Media and Public Relations
Institution
Al Ain University
Location
United Arab Emirates
Total Tuition
$ 22464.26
Intakes
September
Application deadline
July
Application Fee
816
Program Description

Integrating digital media and public relations in technology era

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Hosting Institution

Al Ain University
Al Ain UniversityView Institution Profile ↗

Learning Outcomes

  • Identifies the fundamental principles and applications of digital media in communication and public relations.

  • Understands the ethical considerations and legal frameworks in digital media and public relations.

  • Masters advanced communication skills in digital media and public relations.

  • Applies critical thinking to evaluate and discuss content and research topics in digital media and public relations.

  • Conducts interdisciplinary scientific research in digital media and public relations.

  • Acquires innovative skills in content creation and digital media management.

  • Develops creative and innovative ideas for digital advertising and marketing.

Requirements

UAE High School Certificate with appropriate grade, English proficiency (IELTS 5.0 or TOEFL 500 or EmSAT 1100), admission exam

Program Structure

Course Code Course Title Credit Hours Prerequisite
Compulsory Courses (18 Credit Hours)
0601610 Advanced Theories in Communication and Media 3
0601611 Ethics and Legislation in Digital Media 3
0601612 Advanced Research Methods in Media and Communication 3
0601613E Web and Social Media Analytics 3 0601612
0601614 Seminar in Digital Media and Public Relations 3 0601610 & 0601612
0601615E Applied Statistics in Media and Communication 3 0601612

| Elective Courses (9 Credit Hours) | The student selects three courses from one or across the following concentration areas | | |

| Concentration Area 1 – Digital Media (9 Credit Hours) | | | |
| 0601620 | Innovation in Digital Media and Social Transformation | 3 | 0601611 |
| 0601621E | Digital Media Management | 3 | 0601611 |
| 0601622 | Strategies of Communication and Digital Media | 3 | 0601611 |
| 0601623E | Digital Media Production | 3 | 0601611 |
| 0601624 | Media, Culture, and Society | 3 | 0601610 |

| Concentration Area 2 – Public Relations and Advertising (9 Credit Hours) | | | |
| 0603630E | Digital Public Relations and Advertising | 3 | 0601614 |
| 0603631 | Strategic Communication | 3 | 0601610 |
| 0603632 | Crisis and Risk Communication | 3 | 0601610 |
| 0603633E | Digital Advertising and Marketing | 3 | 0603630E |
| 0603634 | Corporate Image and Brand Management | 3 | 0603631 |

| Thesis (Compulsory) – 6 Credit Hours | | | |
| 0606691 | Thesis (1) | 3 | 18 Credit Hours |
| 0606692 | Thesis (2) | 3 | 0606691 |

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Program Overview
Study Format
On-campus
Program Level
Master
Language Of Materials
English
Language Of Teaching
English
Mode
Full-time
Duration By Months
24
Visit The Program Page
To request more information about the program

Contact Admission
Al Ain University
Phone Number
+97137024888
Email
Communication@aau.ac.ae

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