Integrating digital media and public relations in technology era
Identifies the fundamental principles and applications of digital media in communication and public relations.
Understands the ethical considerations and legal frameworks in digital media and public relations.
Masters advanced communication skills in digital media and public relations.
Applies critical thinking to evaluate and discuss content and research topics in digital media and public relations.
Conducts interdisciplinary scientific research in digital media and public relations.
Acquires innovative skills in content creation and digital media management.
Develops creative and innovative ideas for digital advertising and marketing.
UAE High School Certificate with appropriate grade, English proficiency (IELTS 5.0 or TOEFL 500 or EmSAT 1100), admission exam
| Course Code | Course Title | Credit Hours | Prerequisite |
|---|---|---|---|
| Compulsory Courses (18 Credit Hours) | |||
| 0601610 | Advanced Theories in Communication and Media | 3 | |
| 0601611 | Ethics and Legislation in Digital Media | 3 | |
| 0601612 | Advanced Research Methods in Media and Communication | 3 | |
| 0601613E | Web and Social Media Analytics | 3 | 0601612 |
| 0601614 | Seminar in Digital Media and Public Relations | 3 | 0601610 & 0601612 |
| 0601615E | Applied Statistics in Media and Communication | 3 | 0601612 |
| Elective Courses (9 Credit Hours) | The student selects three courses from one or across the following concentration areas | | |
| Concentration Area 1 – Digital Media (9 Credit Hours) | | | |
| 0601620 | Innovation in Digital Media and Social Transformation | 3 | 0601611 |
| 0601621E | Digital Media Management | 3 | 0601611 |
| 0601622 | Strategies of Communication and Digital Media | 3 | 0601611 |
| 0601623E | Digital Media Production | 3 | 0601611 |
| 0601624 | Media, Culture, and Society | 3 | 0601610 |
| Concentration Area 2 – Public Relations and Advertising (9 Credit Hours) | | | |
| 0603630E | Digital Public Relations and Advertising | 3 | 0601614 |
| 0603631 | Strategic Communication | 3 | 0601610 |
| 0603632 | Crisis and Risk Communication | 3 | 0601610 |
| 0603633E | Digital Advertising and Marketing | 3 | 0603630E |
| 0603634 | Corporate Image and Brand Management | 3 | 0603631 |
| Thesis (Compulsory) – 6 Credit Hours | | | |
| 0606691 | Thesis (1) | 3 | 18 Credit Hours |
| 0606692 | Thesis (2) | 3 | 0606691 |
