Bachelor of Graphic Design

Upon completing this program, students will know and know how to do the following:

– Utilize forms of communication: With a sense of aesthetics, personal and professional integrity, and message clarity, students will utilize visual and verbal forms of communication to convey ideas and information.
– Address needs of client and audience: Students will demonstrate an understanding of their responsibility to client and audience — determining needs, structuring problems and solving problems creatively.
– Focus on ethics: Students will solve communication problems with a focus on their positive ethical impact upon culture and society.
– Embrace technology as a vehicle of communication: Students will demonstrate the ability to use new and emerging technology as a vehicle of effective communication and a means for the invention of expressive form.
– Practice design as a dynamic process: Students will understand and practice design as a process that relies upon intuition, reason, ideation methods and effective research for the creation of appropriate and inventive solutions.

Lebanese Baccalaureate or equivalent.

• Graphic Design
• Typography (the effective use of text and image)
• Illustration
• Printing and Packaging
• Photography
• Multimedia and Web Design
• Motion Graphics and 2D/3D animation
• Freehand Drawing and Sketching 

• History of Design/Art Movements
• Branding
• Marketing and Copywriting
• Visual Communication Theory