Bachelor of Digital Marketing

Graduates of the Bachelor of Digital Marketing program are able to: develop specialized and in-depth knowledge in the field, acquire critical and analytical thinking skills, demonstrate the ability for scientific research and innovation, communicate effectively in both Arabic and English, work collaboratively and lead teams, apply the latest technologies and methodologies in the field, adhere to ethical and professional standards, and solve complex problems while making strategic decisions.

High school certificate or equivalent, copy of national ID or passport, pass personal interview, pay semester tuition fees

First Year – Term 1

MKT111 – Introduction to Digital Marketing – 3 Credit Hours
ENG101 – English Language 1 – 5 Credit Hours
DGM113 – Introduction to Communication Techniques – 3 Credit Hours
MKT112 – Marketing Communication – 3 Credit Hours

First Year – Term 2

MKT122 – Advertising and Marketing Theories – 3 Credit Hours
ENG102 – English Language 2 – 5 Credit Hours
MKT123 – Digital Advertising – 3 Credit Hours
MKT124 – Foundations and Skills of Persuasion – 3 Credit Hours

First Year – Term 3

MKT135 – Advertising & Marketing Laws and Ethics – 4 Credit Hours
ENG201 – Business English – 3 Credit Hours
DGM135 – Introduction to Public Relations – 3 Credit Hours
CMM201 – Communication Skills – 3 Credit Hours

Second Year – Term 1

MKT211 – Advertising & Marketing Strategies – 3 Credit Hours
MKT212 – Content Production for Digital Marketing – 3 Credit Hours
MKT213 – Marketing Data Analysis – 3 Credit Hours
MGM303 – Entrepreneurship – 3 Credit Hours

Second Year – Term 2

MKT224 – Digital Marketing Campaigns – 3 Credit Hours
MGM112 – Introduction to Economics – 3 Credit Hours
MGM111 – Principles of Management – 3 Credit Hours
DGM226 – Media & Society – 3 Credit Hours

Second Year – Term 3

MKT235 – Identity & Brand Industry – 3 Credit Hours
MGM223 – Writing & Presentation Skills – 3 Credit Hours
MKT236 – The Economics of Digital Marketing – 3 Credit Hours
PMG101 – Principles of Project Management – 3 Credit Hours

Third Year – Term 1

MKT311 – Social & Political Marketing – 3 Credit Hours
MKT312 – Marketing through Modern Technologies – 3 Credit Hours
DGM315 – Media Psychology – 3 Credit Hours
MKT313 – Crisis Communications Management – 3 Credit Hours

Third Year – Term 2

MKT323 – Case Studies in Digital Marketing – 3 Credit Hours
MKT324 – Mobile Marketing – 3 Credit Hours
MKT325 – Integrated Marketing Communications – 3 Credit Hours
MGM333 – Introduction to Research Methods – 3 Credit Hours

Third Year – Term 3

MKT336 – Digital Presence and Viral Marketing – 3 Credit Hours
MKT337 – Corporate Reputation Management – 3 Credit Hours
DGM335 – Media Issues – 3 Credit Hours
DGM336 – Media Research Methods – 3 Credit Hours

Fourth Year – Term 1

DGM411 – Media Organizations Management – 3 Credit Hours
MKT411 – Organizing Special Activities & Events – 3 Credit Hours
MKT421 – Negotiation & Customer Service – 3 Credit Hours
MKT500 – Graduation Project – 3 Credit Hours