Advanced master program deepening specialized knowledge and skills in the field with focus on practical application and applied research.
PLO1: Apply standards of ethical and socially responsible behavior to organizational decision-making contexts.
PLO2: Evaluate global environmental and sustainable trends affecting business organizations and strategies.
PLO3: Apply advanced level of understanding of SDM to aid the achievement of organizational goals.
Bachelor degree in related field with minimum GPA 3.0/4.0, English proficiency IELTS 6.0 or TOEFL iBT 72, two recommendation letters, CV, statement of purpose, personal interview
The CBMC in Strategic and Digital Marketing, which will award a Micro-Master, consists of 12 credit hours across four courses, each worth 3 credits. The courses will be delivered over two regular 16-week semesters. The study load is designed to ensure a balanced pace, allowing learners to gain in-depth knowledge and apply practical skills over a manageable period.
| Course# | Course Title | Credits | Semester |
| MBA671 | Strategic Marketing Management | 3 | Fall |
| MBA672 | Interactive Media Management: Engagement and Analytics | 3 | Fall |
| MBA673 | Digital Marketing Strategy | 3 | Spring |
| MBA674 | AI Applications in Digital Marketing Analytics | 3 | Fall |
