Master of Marketing

• Prestigious and Accredited Degree: Upon completion of the program, all students will get a Master’s degree from University of Wollongong Australia, a university in the top 1% of the world universities, accord to QS World University rankings. This degree is fully accredited in the UAE by Commission for Academic Accreditation (CAA) and Knowledge and Human Development Authority (KHDA).
• Career Ready Skills: Graduates will be able to create and execute digital/traditional marketing plans, use Search Engine Optimization (SEO) and Search Engine Marketing (SEM) for website optimization, use data analytics to generate website traffic, increase brand awareness and conversions. They will also be able to utilize fundamental communication skills across various media platforms, effectively conduct social media marketing, evaluate marketing information systems, and use market research to contribute to business decision-making.
• Doctoral Study Opportunities: Should students wish to pursue further research after completing this Master’s degree, UOW Dubai offers a PhD program under the Faculty of Business.
• Global Career Opportunities: On completion of our Master of Marketing program students will have a portfolio of work that demonstrates their competence and employability, placing them in a position to pursue a variety of marketing and management careers on a national and international level. The program’s graduates will be well-positioned to pursue a career in specialized roles such as Digital Marketing Specialist, Search Engine Marketing Specialist, Social Media Manager, Marketing Research Manager, Brand Manager, Brand Manager, Creative Agency Manager.

* Applicants with a bachelor’s degree in the relevant field of study, or its equivalent, with an overall GPA between 2.5 and 2.99 (on a 4.0 scale) may be conditionally admitted to a master’s program, only if they meet the necessary English language requirement. Such students must take a maximum of 18cp of subjects studied for the master’s degree during the period of conditional admission and must achieve an overall WAM of 55 in their first 3 subjects at the University. Students who fail to achieve this standard may have their enrolment discontinued.

** Applicants with a bachelor’s degree in the relevant field of study, or its equivalent, with an overall GPA between 2.0 and 2.49 (on a 4.0 scale) may be conditionally admitted to a master’s degree, only if they meet the necessary English language requirement and they will be required to complete a maximum of 18cp remedial non-credit bearing subjects prior to enrolment in their chosen Master’s degree. Students must achieve a minimum WAM of 55 in these subjects in order to progress to the master’s degree or may have their enrolment discontinued.

Note:

[1] Unless otherwise stated, the entry requirements above are based on Section I institutions. Further details on alternate entry requirements can be obtained by contacting the Admissions department.

First Year – First Semester

MARK804 – Principles of Marketing Management – 6 Credit Hours
Foundation Business Subject (Entry Review / CPL Dependent) – 6 Credit Hours

First Year – Second Semester

MARK901 – AI-Driven Digital Marketing – 6 Credit Hours
MARK902 – Big Data and Marketing Analytics – 6 Credit Hours

First Year – Third Semester

MARK903 – Consumer Insights and Behaviour – 6 Credit Hours
MARK905 – Integrated Marketing Communications & Digital Media – 6 Credit Hours

First Year – Fourth Semester

MARK904 – Strategic Corporate Brand Management – 6 Credit Hours
MARK906 – Social Media Planning and Digital Advertising – 6 Credit Hours
Elective 1 (900-Level Business Elective – TBA) – 6 Credit Hours

First Year – Fifth Semester

Elective 2 (900-Level Business Elective – TBA) – 6 Credit Hours
MARK944 – Marketing Research Capstone – 6 Credit Hours

Note:
The Master of Marketing requires the completion of 72 Credit Hours across 8–12 subjects. Foundation subjects are normally completed within the first two study sessions. Students with a background in Business or Commerce (or relevant qualifications) may be eligible for Credit for Prior Learning (CPL), which can reduce the number of required subjects and allow faster completion in line with university policy. The final capstone subject (MARK944) must be completed in the last study session.