Bachelor of Psychological Science (Marketing)

The programme also includes practical, hands-on training through industry projects and business simulations, ensuring that students gain real-world experience. This practical approach and a strong psychological foundation prepare graduates to excel in the rapidly evolving digital marketing landscape.

By integrating psychological science with marketing strategies, this degree offers a unique and comprehensive education that prepares students for a variety of career opportunities. Graduates will be well-equipped to take on roles such as consumer behaviour analyst, marketing strategist, brand manager, market research analyst, and digital marketing specialist.

*Academic Entry Requirements

Admission requirements vary depending on the secondary school curriculum completed by the applicant. Students who meet the advanced entry criteria may enter the 3-year program directly, while those who do not qualify can enroll in the 4-year Direct Entry pathway, which includes an Integrated Freshman Year.

UAE Al-Thanawiyya Al-Aama

3-Year Advanced Entry:
Not available. Students must enroll in the 4-year Direct Entry pathway.

4-Year Direct Entry:
• Elite/Advanced Track: Minimum 70%
• General Track: Minimum 75%

British GCE Curriculum

3-Year Advanced Entry:
• 5 IGCSE/GCSE subjects with a minimum grade of D
• 3 A-Level subjects with minimum grades of CCD

4-Year Direct Entry:
• 5 IGCSE/GCSE subjects with a minimum grade of D
• 2 AS-Level subjects or 1 A-Level subject with a minimum grade of D

American High School Diploma

3-Year Advanced Entry:
• Minimum GPA of 2.5/4.0
• SAT score of at least 1100

4-Year Direct Entry:
• Minimum GPA of 2.5/4.0

International Baccalaureate (IB)

3-Year Advanced Entry:
• Minimum 25 IB points

4-Year Direct Entry:
• Minimum 21 IB points

*English Language Proficiency Requirements

As all courses are delivered in English, applicants must demonstrate English language proficiency through one of the following qualifications:

IELTS Academic:
• Overall score of 6.5
• Minimum score of 6.0 in Reading, Writing, Listening, and Speaking

TOEFL iBT:
• Overall score of 86
• Minimum score of 18 in Reading and Writing
• Minimum score of 17 in Listening and Speaking

PTE Academic:
• Overall score of 62
• Minimum score of 54 in all communicative skills

Note:
Applicants with an IELTS score of 5.0 may still be admitted to the 4-year Direct Entry pathway, where they will complete English foundation modules alongside their first-year studies.

* Credit for Prior Learning: If you are seeking advanced standing status, please submit an official academic transcript showing all courses studied and the grades achieved, syllabus details (including information on course content) for the courses you have completed and an explanation of the grading system.

First Year – First Semester

PSYC121 – Foundations of Psychology A – 6 Credit Points

PSYC122 – Foundations of Psychology B – 6 Credit Points

PSYC120 – Critical Thinking and Communication Skills in Psychology – 6 Credit Points

PSYC123 – Research Methods and Statistics – 6 Credit Points

First Year – Second Semester

MARK101 – Principles of Marketing – 6 Credit Points

COMM121 – Statistics for Business – 6 Credit Points

MGMT110 – Introduction to Management – 6 Credit Points

General Elective / Minor Subject – 6 Credit Points

Second Year – First Semester

PSYC231 – Personality – 6 Credit Points

PSYC251 – Social Psychology – 6 Credit Points

MARK202 – Consumer Behaviour – 6 Credit Points

MARK203 – Marketing Analytics – 6 Credit Points

Second Year – Second Semester

PSYC236 – Biological Psychology and Learning – 6 Credit Points

PSYC241 – Developmental Psychology – 6 Credit Points

MARK204 – Market Research – 6 Credit Points

Intermediate Psychology Elective – 6 Credit Points

Third Year – First Semester

PSYC347 – Cognition and Perception – 6 Credit Points

PSYC354 – Design and Analysis – 6 Credit Points

MARK301 – Digital Marketing – 6 Credit Points

MARK344 – Marketing Strategy – 6 Credit Points

Third Year – Second Semester

PSYC355 – Forensic / Abnormal Psychology – 6 Credit Points

MARK333 – Strategic Brand Management – 6 Credit Points

Psychology Capstone – 6 Credit Points

Marketing Capstone – 6 Credit Points