Bachelor of Communication and Media (Digital and Social Media)

Students graduating with a Digital and Social Media degree will be well-prepared to work in the media industry of today, and tomorrow. Students will have extensive experience conceptualizing, creating, and managing social media projects – including creating, curating and aggregating content, brand management, copywriting and developing communication strategies for growth. Jobs in the social media industry are here to stay, and the demand for people with the skills needed in this industry is only going to grow. You’ll also graduate with an extensive, professional portfolio of your work, making you an extremely employable candidate for any digital or social media related job.

*Academic Admission Requirements

Admission requirements vary according to your high school curriculum and determine whether you qualify for the 3-Year Advanced Entry Track or the 4-Year Direct Entry Track (including the Freshman Year).

UAE Al-Thanawiyya Al-Aama

• 3-Year Advanced Entry Track: Not available.
• 4-Year Direct Entry Track:
  • Elite/Advanced Track: Minimum 70%.
  • General Track: Minimum 75%.

American High School Diploma

• 3-Year Advanced Entry Track: Average grade of C (70% or GPA 2.5/4.0) and a minimum SAT score of 1100.
• 4-Year Direct Entry Track: Average grade of C (70% or GPA 2.5/4.0).

British GCE (IGCSE / A-Levels)

• 3-Year Advanced Entry Track: Minimum of five IGCSE subjects at Grade D or above, plus three A-Level subjects with grades of CCD or higher, and completion of Year 13.
• 4-Year Direct Entry Track: Minimum of five IGCSE subjects at Grade D or above, plus two AS Levels or one A-Level at Grade D or above, and completion of Year 13.

International Baccalaureate (IB)

• 3-Year Advanced Entry Track: Minimum 25 points.
• 4-Year Direct Entry Track: Minimum 21 points.

India (CBSE / ICSE Grade 12)

• 3-Year Advanced Entry Track: Overall score of 10.5 based on the university’s point conversion system.
• 4-Year Direct Entry Track: Minimum overall score of 72%.

*English Language Proficiency Requirements

As all courses are delivered in English, applicants must demonstrate English language proficiency through one of the following qualifications.

IELTS Academic

• 3-Year Advanced Entry Track: Overall score of 6.5, with no band lower than 6.0 in Reading, Writing, Listening, and Speaking.
• 4-Year Direct Entry Track: Overall score of 5.0.

TOEFL iBT

• 3-Year Advanced Entry Track: Overall score of 86, with minimum scores of 18 in Reading and Writing and 17 in Listening and Speaking.
• 4-Year Direct Entry Track: Overall score of 40.

Pearson Test of English (PTE) Academic

• 3-Year Advanced Entry Track: Overall score of 62, with a minimum score of 54 in all Communicative Skills.
• 4-Year Direct Entry Track: Overall score of 42.

*Credit for Prior Learning: If you are seeking advanced standing status, please submit an official academic transcript showing all courses studied and the grades achieved, syllabus details (including information on course content) for the courses you have completed and an explanation of the grading system. 

First Year – First Semester

• BCM 110 – Introduction to Communication and Media Studies – 6 Credit Points
• BCM 111 – Global Media and Culture – 6 Credit Points
• BCM 112 – Emergent Media – 6 Credit Points
• BCM 114 – Making Media – 6 Credit Points
• VCD 101 – Design Studio or MGNT 102 – Business Communications – 6 Credit Points

First Year – Second Semester

• General Elective / Foundation Subject – 6 Credit Points
• General Elective / Foundation Subject – 6 Credit Points
• General Elective / Foundation Subject – 6 Credit Points

Second Year – First Semester

• BCM 206 – Future Networks – 6 Credit Points
• BCM 214 – Digital and Social Innovation – 6 Credit Points

Second Year – Second Semester

• BCM 215 – Game Media – 6 Credit Points
• CRLP 200 – Career Ready Learning and Practice (Internship) – 6 Credit Points
• General Elective – 6 Credit Points
• General Elective – 6 Credit Points
• General Elective – 6 Credit Points
• General Elective – 6 Credit Points

Third Year – First Semester

• BCM 300 – Game Making – 6 Credit Points
• BCM 302 – Advanced Digital Artefact / Capstone Project – 6 Credit Points

Third Year – Second Semester

• BCM 303 – Collaborative Production Workshop – 6 Credit Points
• BCM 325 – Future Cultures – 6 Credit Points
• Advanced Elective / Project – 6 Credit Points
• Advanced Elective / Project – 6 Credit Points
• Advanced Elective / Project – 6 Credit Points
• Advanced Elective / Project – 6 Credit Points

Program Summary

• Program: Bachelor of Communication and Media (Digital & Social Media Major)
• Duration: 3 Years (Standard Track) or 4 Years (with Integrated Freshman Year)
• Total Credit Points: 144 cp
• Key Focus: Digital content creation, social media strategy, platform innovation, audience engagement, game media, and development of public-facing digital portfolios across platforms such as Instagram, TikTok, YouTube, and Twitch.