Bachelor of Arts in Media and Mass Communication: Public Relations

Develop multi-disciplinary and multi-tasking skills, develop excellent communication, acquire knowledge in public relations strategy, management and implementation techniques, develop positive attitude when working with broader negative issues, use various techniques and skills required for effective public relations

High School Diploma or equivalent with minimum 70% average, English proficiency (IELTS 5.0 or TOEFL iBT 61 or EMSAT 1100), pass placement test, submit all required documents

1 9 C O U R S E S | 5 7 C R E D I T H O U R S

A: University Core Requirements

The student selects 6 credit hours (2 courses) from the list below:

1. University Life – [3 Credit Hours] * Mandatory
2. Innovation and Entrepreneurship – [3 Credit Hours] * Mandatory

B: Languages and Communication Studies

The student selects 9 credit hours (3 courses) from the list below:

1. Academic Writing 2 – [3 Credit Hours] * Mandatory
2. Introduction to Research – [3 Credit Hours] * Mandatory

Students must take one of the following Arabic Language courses:

1.Arabic Composition – [3 Credit Hours]
2. Arabic for Non-Arab – [3 Credit Hours]
3. Communication Skills in Arabic – [3 Credit Hours]

C: The Natural sciences or Mathematics

The student selects 6 credit hours (2 course) from the list below:

1. Natural Science – [3 Credit Hours]
2. Sustainable Energy – [3 Credit Hours]
3. Environmental Science – [3 Credit Hours]
4. General Mathematics – [3 Credit Hours] * Mandatory

D: The Social or Behavioral Sciences

The student selects 18 credit hours (6 courses) from the list below.

1. General Psychology – [3 Credit Hours] * Mandatory
2. Introduction to Social Science – [3 Credit Hours] * Mandatory
3. Introduction to Political Science – [3 Credit Hours] * Mandatory
4. Introduction to Sociology – [3 Credit Hours] * Mandatory
5. Introduction to Anthropology – [3 Credit Hours] * Mandatory
6. Introduction to Geography – [3 Credit Hours] * Mandatory

E: The Humanities or Arts

The student selects 12 credit hours (4 courses) from the list below:

1. Contemporary Arab Art – [3 Credit Hours]
2. Introduction to Philosophy – [3 Credit Hours] * Mandatory
3. Middle East History – [3 Credit Hours] * Mandatory
4. World History – [3 Credit Hours] * Mandatory
5. English Literature – [3 Credit Hours] * Mandatory
6. History of Islamic Art – [3 Credit Hours]

F: Islamic Studies

The student selects 3 credit hours (1 course) from the list below

1. Islamic Culture – [3 Credit Hours]
2. Islamic Civilization – [3 Credit Hours]

G: UAE Studies

The student selects 3 credit hours (1 course) from the list below

1. UAE and GCC Society – [3 Credit Hours]