Bachelor of Public Relations

Program Description

Learning Outcomes

Requirements

Program Structure

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Bachelor of Public Relations
Institution
Al Ain University
Location
United Arab Emirates
Total Tuition
$ 43539.83
Intakes
September
Application deadline
July
Application Fee
816
Program Description

Public Relations program aims to prepare students in institutional communication and strategies

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Hosting Institution

Al Ain University
Al Ain UniversityView Institution Profile ↗

Learning Outcomes

  • Define the terms, concepts, theories, ethics, and legislations of communication and media sciences.

  • Explain the fundamentals of scientific research in the fields of communication and media, including its development and implementation stages.

  • Analyze emerging communication and media phenomena and issues.

  • Explain the role of public relations in managing crises and risks faced by institutions.

  • Produce public relations media materials in accordance with professional and ethical standards.

  • Perform the functions and activities of public relations across various fields.

Requirements

UAE High School Certificate with appropriate grade, English proficiency (IELTS 5.0 or TOEFL 500 or EmSAT 1100), admission exam

Program Structure

General compulsory and elective requirements + College requirements + Specialization requirements + Practical training

Credit Hours: 123 Credit Hours

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Program Overview
Study Format
On-campus
Program Level
Bachelor
Language Of Materials
English
Language Of Teaching
English
Mode
Full-time
Duration By Months
48
Visit The Program Page
To request more information about the program

Contact Admission
Al Ain University
Phone Number
+97137024888
Email
Communication@aau.ac.ae

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