Bachelor of Digital Marketing

1. Gaining knowledge of the basic concepts and skills in marketing and digital marketing and its applications in contemporary business.
2. Using social media networks and integrates them with other digital marketing tools to build an integrated digital marketing communication strategy.
3. Demonstrating the ability to design and launch promotional campaigns using contemporary digital technological tools used in the labor market.
4. Owning the skills of designing websites, enhancing search engines, managing smart applications and multimedia, and graphic design and its applications in advertising.
5. Becoming skilled at Planning and implementing marketing strategies and techniques efficiently to suit the requirements of the current digital business environment.

Jordanian General Secondary Certificate with min 60% average.

309201 – Marketing Management (3:3-0)
Prerequisite: 309101
Covers marketing management concepts, tasks, and responsibilities. Topics include marketing mix management, product design and management, pricing strategies, distribution channels, integrated marketing communications, and marketing planning, implementation, and control.

309204 – Services Marketing (3:3-0)
Prerequisite: 309101
Explores services, their economic role, classifications, and consumer behavior. Topics include service marketing strategies, marketing mix for services (product, price, place, promotion, people, physical evidence, process), service positioning, core and complementary service levels, new service development, and service quality.

309211 – Digital Integrated Marketing Communications (3:3-0)
Prerequisite: 309101
Covers the principles of integrated marketing communications (IMC) in digital and traditional contexts. Topics include campaign planning, advertising, publicity, sales promotion, personal selling, public relations, direct marketing, effectiveness evaluation, ethical practices, and AI integration in digital marketing.

309223 – Tourism Marketing (3:3-0)
Prerequisite: 309204
Introduces tourism and hospitality marketing, covering market importance, traveler motivations, product and service characteristics, tourism supply and demand, marketing mix, industry competitiveness, and tourism marketing strategies.

309309 – Sales Management (3:3-0)
Prerequisite: 309201
Focuses on sales management, internal organization, sales force recruitment and training, planning, target setting, sales forecasting, budgeting, territory management, quotas, and performance evaluation.

309310 – Financial Services Marketing (3:3-0)
Prerequisite: 309204
Covers marketing for financial services, including banking and electronic marketing. Topics include marketing environment, product characteristics, service quality, product life cycle, pricing, distribution, promotion, and the role of personal selling and PR.

309311 – Consumer Behavior (3:3-0)
Prerequisite: 309101
Examines consumer behavior, decision-making, market segmentation, personal, psychological, social, and cultural influences, culture and subculture, social class, family, reference groups, motives, perception, learning, attitudes, and personality traits.

309312 – Quantitative Methods in Marketing (3:3-0)
Prerequisite: 301103
Covers quantitative methods in market segmentation, contingency coefficients, chi-square, feasibility studies, market share prediction, Markov chains, ANOVA, Boston Matrix, product life cycle, pricing and promotion analysis, sales forecasting, consumer behavior analytics, and queuing theory.

309313 – New Products Management (3:3-0)
Prerequisite: 309201
Focuses on creativity, innovation, and new product development. Topics include idea generation, concept evaluation and screening, product design, testing, commercial launch, and integrated product strategy.

309314 – Digital Marketing (3:3-0)
Prerequisite: 309101
Covers e-marketing vs. digital marketing, website design, online promotion, SEO vs. SEM, affiliate marketing, Google Ads/AdSense, e-purchasing, customer experience, and digital marketing planning.

309316 – Website Design & Analytics (3:3-0)
Prerequisite: 304101
Introduces principles and methods for designing, managing, and improving websites. Topics include site architecture, page elements, multimedia integration, programming, and content management using HTML.

309317 – Search Engine Marketing (3:3-0)
Prerequisite: 309414
Covers search engine fundamentals, advertising, SEO, online ranking improvement, and developing, measuring, and evaluating search engine campaigns.

309318 – Social Media Marketing (3:3-0)
Prerequisite: 309314
Explores social media and consumer networks, their role in digital marketing, and using social networks to enhance brand promotion and awareness.

309321 – Social and Non-Profit Marketing (3:3-0)
Prerequisite: 309101
Covers marketing for non-profit organizations, strategy development, segmentation, targeting, positioning, volunteer management, fundraising, social accountability, and the role of NGOs in education, health, and SME financing.

309323 – Brand Management (3:3-0)
Prerequisite: 309201
Explores brand concept evolution, product classification, brand differentiation, building strong brands, financial brand value, marketing strategies, and socially responsible brand management.

309401 – Digital Customer Relationship Management (3:3-0)
Prerequisite: 309314
Introduces CRM principles, relationship marketing, customer acquisition and retention, CLV, electronic tools, and software for managing customer relationships.

309402 – Contemporary Issues in Marketing (3:3-0)
Prerequisite: 60 Hours
Explores emerging digital marketing topics such as cloud computing, big data, data mining, AI, and data centers in marketing applications.

309403 – Digital Marketing Strategies (3:3-0)
Prerequisite: 309314
Covers traditional and digital marketing strategies used by local and global companies, strategic analysis tools, and developing marketing strategies aligned with organizational goals.

309422 – Marketing Research (3:3-0)
Prerequisite: 309312
Covers marketing information systems, research types, methodology, data collection, sampling, questionnaire design, statistical analysis, and report preparation.

309498 – Field Training (3:3-0)
Prerequisite: 90 Hours
Provides practical experience applying theoretical knowledge in real business settings to enhance technical and professional skills.