Bachelor of Business Administration (BBA)

• In terms of functional skills, the students learn the languages of business, namely accounting and economics. They learn how to make sound investment decisions using the fundamental theories of finance. The learn how to develop, price and promote a product or a service for a certain market segment using the concepts of marketing. They learn how to develop a sustainable source of competitive advantage through strategic management. They learn how to be moral leaders and how to motivate people to achieve noble visions using management and organizational behavior models.
• In terms of soft skills, the students learn critical thinking for effective decision-making; effective teamwork and communication; ethical behavior and social responsibility.

SAT minimum 870 (950 preferred), English proficiency (TOEFL 527 paper-based or 71 internet-based or IELTS 6.0), high school diploma with good grades.

• PLG1: Core Business Knowledge
  • PLO1.1: Explain the scope and application of key business concepts, theories, and practices in all tracks, especially one’s chosen concentration(s).
• PLG2: Critical Thinking and Decision-Making
  • PLO2.1: Identify problems and challenges in a decision-making context.
  • PLO2.2: Propose a set of realistic and agile policy solutions to presented challenges.
  • PLO2.3: Integrate appropriate and current technologies and techniques for decision-making and problem solving.
• PLG3: Global Perspectives
  • PLO3.1: Identify global factors that influence local, regional, and international business situations.
  • PLO3.2: Apply relevant solutions to a spectrum of cross-cultural business contexts.
• PLG 4: Effective Teamwork and Communication Skills
  • PLO4.1: Deliver effective oral presentations to different audiences using appropriate media.
  • PLO4. 2: Produce well-structured written communications to different audiences using appropriate media.
  • PLO4.3: Collaborate effectively and inclusively in teams.
• PLG 5: Ethical Behavior and Social Responsibility.
  • PLO5.1: Identify ethical conflicts, social responsibility, and sustainability issues that involve different stakeholders.
  • PLO5.2: Suggest legal and ethical solutions reconciling the interests of all stakeholders.