Bachelor of Business Administration – Marketing – Top Majors

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Bachelor of Business Administration – Marketing

Bachelor of Business Administration - Marketing

Institution

Alfaisal University

Location

Saudi Arabia

Total Tuition

$ 100255

Intakes

September

Application deadline

July

Application Fee

160

Program Description

Advanced marketing program providing analytical and comprehensive understanding of marketing with developing ability to generate and analyze marketing information for customer satisfaction and brand equity building

Learning Outcomes

Knowledge
P1. Graduates will possess a strong understanding of accounting, economics, finance, marketing, human resources, project management, and management sciences, and will be able to apply these core concepts effectively in real-world business scenarios.

Skills
P2. Graduates will be able to develop innovative solutions utilizing contemporary technologies to address complex business challenges.
P3. Graduates will be able to analyze and evaluate business performance using mathematical principles and quantitative analytical tools.
P4. Graduates will be able to produce clear and concise business reports and deliver well-structured, persuasive presentations.

Competence
P5. Graduates will be able to act ethically and consistently, adhering to professional codes of conduct, corporate governance standards, and principles of corporate social responsibility.
P6. Graduates will be able to collaborate effectively within teams to achieve organizational objectives in culturally diverse business environments.
P7. Graduates will be able to demonstrate a commitment to continuous personal and professional development.

Requirements

High school diploma or equivalent with acceptable grades, General Aptitude Test and Achievement Test (for Saudi students), English proficiency, some programs may require personal interview or additional tests

Program Structure

Year 1 – Fall Semester

Course Code	Course Title	Prerequisites	Credit Hours
COB 100	Student Orientation and Academic Success	–	1
ARB 101	Arabic Language I	–	2
ISL 101	Islamic Studies I	–	2
ENG 101	University Writing	–	–
MAT 100	Pre-Calculus	–	–
OPM 110	Introduction to Management Information Systems	(MAT 100 OR ECO 101) and COB 100	–
MGT 125	Principles of Management	–	–
ACC 201	Introduction to Financial Accounting	(MAT 100 OR ECO 101) and COB 100	–
ECO 101	Microeconomics	–	–
Total			17 Cr

Year 1 – Spring Semester

Course Code	Course Title	Prerequisites	Credit Hours
ISL 112*	Islamic Studies II	ISL 101	2
ENG 103**	Foundation of English Communication	ENG 101	–
MAT 111	Business Calculus	MAT 100	–
ECO 102	Macroeconomics	COB 100, ECO 101	–
ARB 112*	Arabic Language II	ARB 101	2
Total			17 Cr

Year 2 – Fall Semester

Course Code	Course Title	Prerequisites	Credit Hours
OPM 211	Business Statistics	OPM 110, MAT 111	–
FIN 201	Principles of Finance	OPM 110, MAT 111, ECO 102	–
MGT 210	Business Ethics	COB 100, ISL 101, ENG 101, MGT 125	–
MKT 201	Principles of Marketing	COB 100, OPM 110, ENG 101	–
ACC 202	Introduction to Management Accounting	ACC 201, OPM 110	–
ENG 201	Business Communication	ENG 101 (B or higher grade) or ENG 103	–
Total			18 Cr

Year 2 – Spring Semester

Course Code	Course Title	Prerequisites	Credit Hours
MGT 230	Organizational Behavior	MGT 210	–
OPM 240	Principles of Operations Management	OPM 211	–
OPM 330	Quantitative Methods for Business	OPM 110, OPM 211	–
MKT 301	E-Marketing	MKT 201	–
Total			17 Cr

Year 3 – Fall Semester

Course Code	Course Title	Prerequisites	Credit Hours
BAN 310	Business Analytics & Visualization	OPM 211	–
MKT 310	Consumer Behaviour	MKT 201	–
MKT 320	International Marketing	MKT 201	–
MKT 330	Marketing Research	MKT 201, OPM 110, OPM 211	–
Business Elective I			–
Total			18 Cr

Year 3 – Spring Semester

Course Code	Course Title	Prerequisites	Credit Hours
MGT 301	Business Law	MGT 230	–
MKT 315	Services Marketing	MKT 201	–
MKT 401	Brand Strategy	MKT 310	–
MKT 410	Integrated Marketing Communications	MKT 310	–
Total			15 Cr

Year 4 – Fall Semester

Course Code	Course Title	Prerequisites	Credit Hours
MGT 490	Strategic Management	MGT 230 and (MGT 301 OR BAN 310)	–
MGT 300	Executive Lectures	BAN 310 or MGT 301	–
Business Elective II			–
Total			16 Cr

Year 4 – Spring Semester

Course Code	Course Title	Prerequisites	Credit Hours
MKT 420	Marketing Strategy	MKT 330	–
General Elective I			–
General Elective II			–
Total			12 Cr

* Instead of ARB 112 and ISL 112, a student may choose an alternative 3 Cr course offered by Alfaisal University.
** Students with a B or higher grade in ENG 101 may replace ENG 103 with a 3 Cr course offered by any college at Alfaisal University.

Program Overview

Study Format

On-campus

Program Level

Bachelor

Language Of Materials

English

Language Of Teaching

English

Mode

Full-time

Duration By Months

48

To request more information about the program

Contact Admission

Alfaisal University

Phone Number

+966112159000

Email

[email protected]