Bachelor of Business Administration – Marketing

Program Description

Learning Outcomes

Requirements

Program Structure

Scroll Top
  • Home
  • Program
  • Bachelor of Business Administration – Marketing
Bachelor of Business Administration - Marketing
Institution
Alfaisal University
Location
Saudi Arabia
Total Tuition
$ 100255
Intakes
September
Application deadline
July
Application Fee
160
Program Description

Advanced marketing program providing analytical and comprehensive understanding of marketing with developing ability to generate and analyze marketing information for customer satisfaction and brand equity building

Recommended Related Programs & Degrees

Latest Global News & Industry Insights

Hosting Institution

Alfaisal University
Alfaisal University

Learning Outcomes

Knowledge
P1. Graduates will possess a strong understanding of accounting, economics, finance, marketing, human resources, project management, and management sciences, and will be able to apply these core concepts effectively in real-world business scenarios.

Skills
P2. Graduates will be able to develop innovative solutions utilizing contemporary technologies to address complex business challenges.
P3. Graduates will be able to analyze and evaluate business performance using mathematical principles and quantitative analytical tools.
P4. Graduates will be able to produce clear and concise business reports and deliver well-structured, persuasive presentations.

Competence
P5. Graduates will be able to act ethically and consistently, adhering to professional codes of conduct, corporate governance standards, and principles of corporate social responsibility.
P6. Graduates will be able to collaborate effectively within teams to achieve organizational objectives in culturally diverse business environments.
P7. Graduates will be able to demonstrate a commitment to continuous personal and professional development.

 

Requirements

High school diploma or equivalent with acceptable grades, General Aptitude Test and Achievement Test (for Saudi students), English proficiency, some programs may require personal interview or additional tests

Program Structure

Year 1 – Fall Semester

Course Code Course Title Prerequisites Credit Hours
COB 100 Student Orientation and Academic Success – 1
ARB 101 Arabic Language I – 2
ISL 101 Islamic Studies I – 2
ENG 101 University Writing – –
MAT 100 Pre-Calculus – –
OPM 110 Introduction to Management Information Systems (MAT 100 OR ECO 101) and COB 100 –
MGT 125 Principles of Management – –
ACC 201 Introduction to Financial Accounting (MAT 100 OR ECO 101) and COB 100 –
ECO 101 Microeconomics – –
Total 17 Cr

Year 1 – Spring Semester

Course Code Course Title Prerequisites Credit Hours
ISL 112* Islamic Studies II ISL 101 2
ENG 103** Foundation of English Communication ENG 101 –
MAT 111 Business Calculus MAT 100 –
ECO 102 Macroeconomics COB 100, ECO 101 –
ARB 112* Arabic Language II ARB 101 2
Total 17 Cr

Year 2 – Fall Semester

Course Code Course Title Prerequisites Credit Hours
OPM 211 Business Statistics OPM 110, MAT 111 –
FIN 201 Principles of Finance OPM 110, MAT 111, ECO 102 –
MGT 210 Business Ethics COB 100, ISL 101, ENG 101, MGT 125 –
MKT 201 Principles of Marketing COB 100, OPM 110, ENG 101 –
ACC 202 Introduction to Management Accounting ACC 201, OPM 110 –
ENG 201 Business Communication ENG 101 (B or higher grade) or ENG 103 –
Total 18 Cr

Year 2 – Spring Semester

Course Code Course Title Prerequisites Credit Hours
MGT 230 Organizational Behavior MGT 210 –
OPM 240 Principles of Operations Management OPM 211 –
OPM 330 Quantitative Methods for Business OPM 110, OPM 211 –
MKT 301 E-Marketing MKT 201 –
Total 17 Cr

Year 3 – Fall Semester

Course Code Course Title Prerequisites Credit Hours
BAN 310 Business Analytics & Visualization OPM 211 –
MKT 310 Consumer Behaviour MKT 201 –
MKT 320 International Marketing MKT 201 –
MKT 330 Marketing Research MKT 201, OPM 110, OPM 211 –
Business Elective I –
Total 18 Cr

Year 3 – Spring Semester

Course Code Course Title Prerequisites Credit Hours
MGT 301 Business Law MGT 230 –
MKT 315 Services Marketing MKT 201 –
MKT 401 Brand Strategy MKT 310 –
MKT 410 Integrated Marketing Communications MKT 310 –
Total 15 Cr

Year 4 – Fall Semester

Course Code Course Title Prerequisites Credit Hours
MGT 490 Strategic Management MGT 230 and (MGT 301 OR BAN 310) –
MGT 300 Executive Lectures BAN 310 or MGT 301 –
Business Elective II –
Total 16 Cr

Year 4 – Spring Semester

Course Code Course Title Prerequisites Credit Hours
MKT 420 Marketing Strategy MKT 330 –
General Elective I –
General Elective II –
Total 12 Cr

* Instead of ARB 112 and ISL 112, a student may choose an alternative 3 Cr course offered by Alfaisal University.
** Students with a B or higher grade in ENG 101 may replace ENG 103 with a 3 Cr course offered by any college at Alfaisal University.

Visit The Program Page
Program Overview
Study Format
On-campus
Program Level
Bachelor
Language Of Materials
English
Language Of Teaching
English
Mode
Full-time
Duration By Months
48
Visit The Program Page
To request more information about the program

Contact Admission
Alfaisal University
Phone Number
+966112159000
Email
info@alfaisal.edu

Follow Top Majors Now