Master of Digital Marketing

Graduates of the Master of Digital Marketing program are able to: lead teams and projects in the specialized field, conduct advanced scientific research, develop long-term strategies and plans, engage in professional communication with diverse stakeholders, apply advanced analytical methods, innovate in solving complex problems, and adhere to the highest standards of quality and professional ethics.

Bachelor certificate, bachelor transcript, copy of ID/passport, pass personal interview

Term 1

MKT711 – Digital Marketing Strategy – 3 Credit Hours
RSC701 – Research Methods – 3 Credit Hours
MKT713 – Digital Consumer Behavior – 3 Credit Hours

Term 2

MKT720 – Digital Marketing Applications – 3 Credit Hours
DGM721 – Social Media Management – 3 Credit Hours
DGM726 – Digital Leadership – 3 Credit Hours
MKT728 – Integrated Marketing Communication Design – 3 Credit Hours

Term 3

MKT631 – Digital Analytics – 3 Credit Hours
MKT733 – Brand Management – 3 Credit Hours
MKT761 – Final Project – 3 Credit Hours