Bachelor of Business Administration – Marketing Major

• PLO1: Explain marketing concepts/theories and apply them to develop innovative marketing actions.
• PLO2: Analyze and evaluate the impact of emerging technologies on marketing practices.
• PLO3: Recognize and evaluate potential ethical ramifications of marketing decisions and actions.
• PLO4: Develop marketing strategies/plans that address environmental sustainability issues.
• PLO5: Identify and evaluate marketing challenges specific to organizations operating in a global context.

High school diploma or equivalent with 70% average, pass placement test, English proficiency, additional tests as per major

First Year – First Semester
UNIV101 – University Core I – 3 Credit Hours
MATH 119 – Business Mathematics I – 3 Credit Hours
MAGT 101 – Principles of Management – 3 Credit Hours
BUAS 200 – Business Communications – 3 Credit Hours
UNIV102 – University Core II – 3 Credit Hours

First Year – Second Semester
UNIV103 – University Core III – 3 Credit Hours
ECON 111 – Principles of Microeconomics – 3 Credit Hours
ACCT 110 – Financial Accounting – 3 Credit Hours
STAT 220 – Business Statistics I – 3 Credit Hours
UNIV104 – University Core IV – 3 Credit Hours

Second Year – First Semester
ECON 112 – Principles of Macroeconomics – 3 Credit Hours
ACCT 116 – Managerial Accounting – 3 Credit Hours
MAKT 101 – Principles of Marketing – 3 Credit Hours
STAT 222 – Business Statistics II – 3 Credit Hours
MATH 221 – Business Mathematics II – 3 Credit Hours

Second Year – Second Semester
FINA 201 – Principles of Finance – 3 Credit Hours
MIST 201 – Introduction to MIS – 3 Credit Hours
LAWC 215 – Business Law – 3 Credit Hours
UNIV105 – University Core V – 3 Credit Hours
UNIV106 – University Core VI – 3 Credit Hours

Third Year – First Semester
MAKT 300 – Marketing Research – 3 Credit Hours
MAKT 301 – Consumer Behavior – 3 Credit Hours
MAGT 304 – Production and Operations Management – 3 Credit Hours
MINR 101 – Minor Course 1 – 3 Credit Hours
UNIV107 – University Core VII – 3 Credit Hours

Third Year – Second Semester
MAKT 303 – International Marketing – 3 Credit Hours
MAKT 001 – Marketing Elective 1 – 3 Credit Hours
MINR 102 – Minor Course 2 – 3 Credit Hours
UNIV108 – University Core VIII – 3 Credit Hours
UNIV109 – University Core IX – 3 Credit Hours

Fourth Year – First Semester
MAKT 304 – Strategic Marketing – 3 Credit Hours
MAKT 002 – Marketing Elective 2 – 3 Credit Hours
MINR 103 – Minor Course 3 – 3 Credit Hours
MINR 104 – Minor Course 4 – 3 Credit Hours
FREE 101 – Free Elective I – 3 Credit Hours

Fourth Year – Second Semester
MAGT 405 – Strategic Management (Capstone) – 3 Credit Hours
MAKT 401 – Marketing Strategy – 3 Credit Hours
MAKT 003 – Marketing Elective 3 – 3 Credit Hours
MINR 105 – Minor Course 5 – 3 Credit Hours
FREE 102 – Free Elective II – 3 Credit Hours