Advanced master program deepening specialized knowledge and skills in the field with focus on applied research and advanced professional practice.
Program Description
- Critically analyze global and regional trends in new media and their impact.
- Design innovative digital content aligned with national priorities.
- Apply core theories and concepts, ethical principles, and legal frameworks to understand and interpret new media phenomena.
- Demonstrate leadership, strategic decision-making, and project management skills in digital media initiatives.
- Develop and implement effective strategies for media relations, crisis, and risk communication through new media channels and technologies.
- Conduct original academic research project using appropriate methodologies to address contemporary issue in new media.
Bachelor degree in related field with minimum GPA 3.0/4.0, English proficiency IELTS 6.0 or TOEFL 550, two recommendation letters, CV, statement of purpose, personal interview
One year (30 credit hours)
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Core (Required) courses (7 Courses – 24 credit hours)
| S.N. | Course Code | Course Titles | Credit Hours |
| 1 | COM511 | Media and Technology: Global and Regional Trends | 3 |
| 2 | COM512 | New Media Ethics and Regulation | 3 |
| 3 | COM513 | Theories of New Media | 3 |
| 4 | COM501 | Storytelling and Content Writing for Social Media | 3 |
| 5 | COM514 | Research Methods for New Media | 3 |
| 6 | COM515 | Research Proposal | 3 |
| 7 | COM516 | Research Project | 6 |
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Elective courses (2 Courses – 6 credit hours)
| S.N. | Course Code | Course Titles | Credit Hours |
| 1 | COM502 | Audio and Visual Content Production for Social Media | 3 |
| 2 | COM504 | Sustainability Communication in New Media | 3 |
| 3 | COM503 | Social Media Content Management and Audience Data Analysis | 3 |
| 4 | COM505 | Digital Media management and leadership | 3 |
| 5 | COM506 | Digital Storytelling and Innovation | 3 |
| 6 | COM507 | Global Communication | 3 |
Program Overview
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Ajman University