Bachelor of Communication and Media (Marketing Communication and Advertising)

Program Description

Learning Outcomes

Requirements

Program Structure

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Bachelor of Communication and Media (Marketing Communication and Advertising)
Institution
University of Wollongong in Dubai (UOWD)
Location
United Arab Emirates
Total Tuition
$ 65864
Intakes
September
Application deadline
August
Application Fee
68
Program Description

The Marketing, Communication and Advertising Specialization offers an in-depth look into the business aspects of media, marketing, communication and advertising. In addition to learning about the business side of media and media making, you’ll learn about various media and communication strategies and various media making strategies – making you the makers of advertisements and marketing campaigns – rather than mere discussers of such things.

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Hosting Institution

University of Wollongong in Dubai (UOWD)
University of Wollongong in Dubai (UOWD)

Learning Outcomes

Students who graduate with a Marketing, Communication & Advertising degree will be ready to join the media workforce as marketing specialists, advertising designers, brand managers, or PR specialists. Almost every company in the world today has a marketing department, and many of these departments are placing more emphasis on media marketing, making the skills acquired in this program in high demand. The work you’ve done in the program, the projects you’ve worked on, and most importantly, your professional portfolio, will make you a very employable and in-demand job candidate.

Requirements

1. Academic Entry Requirements
The admission threshold depends entirely on the high school curriculum you graduated from. Below are the minimum entry requirements for direct entry into the 3-year bachelor program:

UAE National Curriculum (Ministry of Education):

  • Minimum average of 70% for Advanced Stream.
  • Minimum average of 75% for General Stream.

British Curriculum (GCSE / IGCSE / GCE):

Passing 5 O-Level subjects (grades A* to C or 9 to 4) PLUS 2 A-Level subjects (grades A to D).

  • International Baccalaureate (IB):
    • IB Diploma with a minimum score of 24 points overall.

  • Indian & Pakistani Boards (CBSE / ISC / BISE):
    • Completion of the 12th standard with an overall average of 60% to 65%.

  • American High School Diploma:
    • A high school diploma with a minimum Cumulative GPA of 2.5 out of 4.0.

Note: If you fall slightly short of these direct entry grades, you may still be admitted via UOWD’s Integrated Freshman Year, which adds a foundational year to your study plan.

2. English Language Proficiency
As the program is taught completely in English, you must present an official, valid language certificate before starting classes:
  • IELTS Academic: Overall band score of 6.0 (with a minimum of 5.0 in each sub-skill: reading, writing, listening, and speaking).
  • EmSAT English: A minimum score of 1400.
  • TOEFL iBT: Minimum score of 79 overall.
3. Mandatory UAE Ministry Equivalency
All students who completed high school outside the UAE, or at private schools inside the UAE following an international curriculum, must secure an Equivalency Certificate from the UAE Ministry of Education.
  • This process verifies that your high school education is equivalent to the UAE high school standards.
  • UOWD allows provisional registration while you obtain this certificate during your first term.

4. Graduation & Program Completion Requirements
To successfully graduate with your Bachelor of Communication and Media degree, you must satisfy the internal academic benchmarks over the course of your studies:
  • Complete 144 Credit Points: Successfully pass all 24 required subjects detailed in your study plan.
  • Maintain Cumulative GPA: Keep a minimum cumulative GPA of 2.0 out of 4.0 across the entire degree.
  • Mandatory Internships / Portfolios: Satisfactorily complete the final-year capstone media portfolio and presentation. 

 

Program Structure

First Year – First Semester

BCM110 – Introduction to Communication and Media – 6 Credit Points
BCM111 – Global Media and Culture – 6 Credit Points
BCM114 – Making Media – 6 Credit Points
MGNT102 – Business Communications – 6 Credit Points

First Year – Second Semester

MARK101 – Marketing Principles – 6 Credit Points
General Elective 1 – 6 Credit Points
General Elective 2 – 6 Credit Points
General Elective 3 – 6 Credit Points

Second Year – First Semester

BCM113 – Media Ethics and Law – 6 Credit Points
MARK201 – Consumer Behaviour – 6 Credit Points
MARK333 – Integrated Marketing Communications – 6 Credit Points
Advanced Communication Research Elective – 6 Credit Points

Second Year – Second Semester

Specialization Elective 1 – 6 Credit Points
Specialization Elective 2 – 6 Credit Points
Specialization Elective 3 – 6 Credit Points
Specialization Elective 4 – 6 Credit Points

Third Year – First Semester

MARK301 – Digital Marketing & Applications – 6 Credit Points
MARK343 – Advertising and Design Strategy – 6 Credit Points
BCM300-Level Media Portfolio / Capstone Project – 6 Credit Points
General Elective 4 – 6 Credit Points

Third Year – Second Semester

General Elective 5 – 6 Credit Points
General Elective 6 – 6 Credit Points
General Elective 7 – 6 Credit Points
Workplace Internship Placement – 6 Credit Points

Program Summary

Duration: 3 Years (Direct Entry) or 4 Years (with Integrated Freshman Year)
Total Credit Points: 144 Credit Points

Core Communication & Media Subjects (54 Credit Points)

BCM110 – Introduction to Communication and Media – 6 Credit Points
BCM111 – Global Media and Culture – 6 Credit Points
BCM113 – Media Ethics and Law – 6 Credit Points
BCM114 – Making Media – 6 Credit Points
MGNT102 – Business Communications – 6 Credit Points
Advanced Communication Research Subjects – 18 Credit Points

Marketing Communication & Advertising Major (48 Credit Points)

MARK101 – Marketing Principles – 6 Credit Points
MARK201 – Consumer Behaviour – 6 Credit Points
MARK301 – Digital Marketing & Applications – 6 Credit Points
MARK333 – Integrated Marketing Communications – 6 Credit Points
MARK343 – Advertising and Design Strategy – 6 Credit Points
Specialized Marketing Communication Subjects – 18 Credit Points

General Electives (42 Credit Points)

General Elective 1 – 6 Credit Points
General Elective 2 – 6 Credit Points
General Elective 3 – 6 Credit Points
General Elective 4 – 6 Credit Points
General Elective 5 – 6 Credit Points
General Elective 6 – 6 Credit Points
General Elective 7 – 6 Credit Points

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Program Overview
Study Format
Full-time
Program Level
Bachelor's
Language Of Materials
English
Language Of Teaching
English
Mode
On-campus
Duration By Months
48
University of Wollongong in Dubai Official Logo - University of Wollongong in Dubai is the first international Australian university in the UAE
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To request more information about the program

Contact Admission
University of Wollongong in Dubai (UOWD)
Phone Number
+97142781800
Email
info@uowdubai.ac.ae

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