Bachelor of Business Administration – E-Commerce and Marketing

Graduates will be able to develop effective e-marketing strategies, analyze online consumer behavior, manage digital ad campaigns, use marketing data analytics, and adapt to evolving digital business environments.

High school diploma or equivalent and meeting university admission standards including minimum GPA and other criteria.

1 0 C O U R S E S | 3 0 C R E D I T H O U R S

A: University Core Requirements
The student selects 6 credit hours (2 courses) from the list below:

1. University Life – [3 Credit Hours] * Mandatory
2. Innovation and Entrepreneurship – [3 Credit Hours] * Mandatory

B: Languages and Communication Studies
The student selects 9 credit hours (3 courses) from the list below:
Students must take all of the following courses:

1. Academic Writing – [3 Credit Hours] * Mandatory
2. Introduction to Research – [3 Credit Hours] * Mandatory

Students must take one of the following Arabic Language courses:

1. Arabic Composition – [3 Credit Hours]
2. Arabic for Non-Arab – [3 Credit Hours]
3. Communication Skills in Arabic – [3 Credit Hours]

C: The Natural sciences or Mathematics
The student selects 3 credit hours (1 courses) from the list below:
Bachelor of Business Administration – E-Commerce and Marketing

Core Courses

1. Natural Science – [3 Credit Hours]
2. Sustainable Energy – [3 Credit Hours]
3. Environmental Science – [3 Credit Hours]
4. General Mathematics – [3 Credit Hours] * Mandatory

D: The Social or Behavioral Sciences
The student selects 3 credit hours (1 course) from the list below:

1. Introduction to Anthropology – [3 Credit Hours]
2. Introduction to Sociology – [3 Credit Hours]
3. Introduction to Political Science – [3 Credit Hours]
4. Introduction to Social Science – [3 Credit Hours]
5. General Psychology – [3 Credit Hours] * Mandatory
6. Introduction to Geography – [3 Credit Hours]
E: The Humanities or Arts

The student selects 3 credit hours (1 course) from the list below:

1. Contemporary Arab Art – [3 Credit Hours]
2. History of Islamic Art – [3 Credit Hours]
3. Introduction to Philosophy – [3 Credit Hours]
4. World History – [3 Credit Hours]
5. Middle East History – [3 Credit Hours]
6. English Literature – [3 Credit Hours]

F: Islamic Studies
The student selects 3 credit hours (1 course) from the list below:

1. Islamic Culture – [3 Credit Hours]
2. Islamic Civilization – [3 Credit Hours]

G: UAE Studies
The student selects 3 credit hours (1 course) from the list below:
1. Emirati Studies – [3 Credit Hours]