Bachelor of Arts in Public Relations

Program Description

Learning Outcomes

Requirements

Program Structure

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Bachelor of Arts in Public Relations
Institution
American University in the Emirates
Location
United Arab Emirates
Total Tuition
$ 65115
Intakes
September
Application deadline
August
Application Fee
858
Program Description

The program aims to prepare specialists in public relations with skills in communication, crisis management, relationship building, and effective communication across media fields

Acquire skills in planning and executing PR campaigns, enhancing organizational image, event management, and ability to engage with audiences and media professionals

High school diploma or equivalent with meeting admission standards and English language proficiency

1 8 COURSES | 54 CREDIT HOURS

A: University Core Requirements

The student selects 6 credit hours (2 courses) from the list below:
1. University Life – [3 Credit Hours] * Mandatory
2. Innovation and Entrepreneurship (in English) – [3 Credit Hours] * Mandatory

B: Languages and Communication Studies

The student selects 9 credit hours (3 courses) from the list below:
1. English Language – [3 Credit Hours] * Mandatory
2. Introduction to Research – [3 Credit Hours] * Mandatory

Student choose one of the below Arabic courses

1. Communication Skills in Arabic – [3 Credit Hours]
2. Arabic Composition – [3 Credit Hours]
3. Arabic for Non-Arab – [3 Credit Hours]

C: The Natural Sciences or Mathematics

The student selects 6 credit hours (2 course) from the list below:
1. Natural Science – [3 Credit Hours]
2. Sustainable Energy – [3 Credit Hours]
3. Environmental Science – [3 Credit Hours]
4. General Mathematics – [3 Credit Hours] * Mandatory

D: The Social or Behavioral Sciences

The student selects 15 credit hours (5 courses) from the list below:
1. Introduction to Anthropology – [3 Credit Hours] * Mandatory
2. Introduction to Sociology – [3 Credit Hours]
3. Introduction to Political Science – [3 Credit Hours] * Mandatory
4. Introduction to Social Science – [3 Credit Hours] * Mandatory
5. General Psychology – [3 Credit Hours] * Mandatory
6. Introduction to Geography – [3 Credit Hours] * Mandatory

E: The Humanities and Arts

The student selects 12 credit hours (4 course) from the list below:
1. History of Islamic Art – [3 Credit Hours]
2. Introduction to Philosophy – [3 Credit Hours] * Mandatory
3. World History – [3 Credit Hours] * Mandatory
4. Middle East History – [3 Credit Hours] * Mandatory
5. Contemporary Arab Art – [3 Credit Hours]
6. English Literature – [3 Credit Hours]

F: Islamic Studies

The student selects 3 credit hours (1 course) from the list below
1. Islamic Culture – [3 Credit Hours]
2. Islamic Civilization – [3 Credit Hours]

G: UAE Studies

The student selects 3 credit hours (1 course) from the list below
1. UAE and GCC Society – [3 Credit Hours]

Program Overview
Study Format
On-campus
Program Level
Bachelor
Language Of Materials
English
Language Of Teaching
English
Mode
Full-Time
Duration By Months
48
To request more information about the program

Contact Admission
American University in the Emirates
Phone Number
+97144499000
Email
admissions@aue.ac.ae

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