Bachelor of Arts in Media Communication

Upon graduation from the Bachelor of Arts in Media Communication program, students should be able to:

• articulate the dominant quantitative and qualitative research methods and paradigms found in the discipline of media communication and to employ these research methods in their professional careers
• demonstrate an understanding of the role that media (including new digital/social media) play in the production of everyday life, culture and belief
• employ digital story-telling, multi-platform, social and integrated communications techniques in the production of content

AUS students transferring into the program must have achieved a minimum cumulative GPA of 2.00. Students who do not meet the minimum cumulative GPA requirement must consult with the department. If advised by the department to complete MCM 150, MCM 225 and MCM 231, students who successfully complete the three courses with a minimum average of 2.50 will be admitted into the program. For more details, please check with the head of the department or the college associate dean.

Students must successfully complete a minimum of 42 credits as follows:

• a minimum of 18 credits in courses meeting the core general education requirements:
  • history and culture of the Arab world requirement: three to six credits
  • culture in a critical perspective requirement: three to six credits
  • arts and literature requirement: three to six credits
  • human interaction and behavior requirement: six to nine credits
• natural sciences requirement: a minimum of six credits taken from the natural sciences area
• mathematics requirement: MTH 100 or MTH 101 or MTH 103 or MTH 111
• statistics requirement: STA 202
• communication requirement: a minimum of 12 credits in 100-level writing (WRI) courses and/or 200-level and above English (ENG) courses meeting this requirement, including ENG 203 or ENG 204, and ENG 208
• ethical understanding requirement: satisfied through MCM 321
• discipline-specific writing intensive course requirement: satisfied through MCM 231
• oral proficiency requirement: satisfied through ENG 208
• information literacy requirement: satisfied through WRI 102, and ENG 203 or ENG 204
• computer literacy requirement: satisfied through MCM 101