Bachelor of Business Administration – Marketing

Program Description

Learning Outcomes

Requirements

Program Structure

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Bachelor of Business Administration - Marketing
Institution
Al Ain University
Location
United Arab Emirates
Total Tuition
$ 43539.83
Intakes
September
Application deadline
July
Application Fee
816
Program Description

Aims to provide marketing knowledge and skills in global business environment

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Hosting Institution

Al Ain University
Al Ain UniversityView Institution Profile ↗

Learning Outcomes

Understanding complex marketing processes in business environment and effective communication and independent thinking in solving marketing problems

Requirements

UAE High School Certificate with 80% for Scientific Track or 90% for General Track, English proficiency (IELTS 5.0 or TOEFL 500 or EmSAT 1100), pass Mathematics and Sciences exam with 800 or higher

Program Structure

Course No. Course Title Credit Hours Prerequisite
First: General Requirements (33 Credit Hours)
(1) Compulsory Courses (27 Credit Hours)
0102120 Computer Skills 3
0201111 Science and Life 3
0401120B English Language I 3
0401121B English Language II 3 0401120B
0405100 Arabic Language 3
0406110 Islamic Culture 3
0409103 UAE Studies 3
0501170 Fundamentals of Innovation and Entrepreneurship 3
0508203 Research Methodology 3
(2) Elective Courses (6 Credit Hours) The student must take 3 credit hours from each group
Group 1: Society and Civilization (3 Credit Hours)
0406100 Contributions of Arabs and Muslims in Sciences and Literature 3
0408100 Introduction to Psychology 3
0408101A Physical Fitness and Health 3
0408105 Introduction to Early Childhood 3
0409100 Moral Awareness 3
0409102 Environmental Awareness 3
Group 2: Managerial Skills (3 Credit Hours)
0303100 Law and Society 3
0408103 Thinking Skills 3
0408104 Self-Assessment 3
0501100 Introduction to Time Management 3
0501150 Leadership and Teamwork 3
Second: College Requirements (57 Credit Hours)
0501200 Principles of Management 3
0501210 International Business Management 3 0501200, 0509200
0501250 Business Leadership 3 0501200
0501306 Quantitative Analysis Methods 3 0508201
0501330 Organizational Behavior 3 0501200
0501410 Labor Law and Ethics 3 0501200
0501440 Strategic Management 3 0501330
0501480 Quality Management 3 0504200
0501481 Production and Operations Management 3 0508201
0502200 Principles of Financial Accounting 3
0502230 Principles of Managerial Accounting 3 0502200
0503300 Principles of Financial Management 3 0502200
0504200 Principles of Marketing 3 0509210
0506200 Principles of Management Information Systems 3 0102120
0507290 Artificial Intelligence in Business 3 0508201
0508200 Business Mathematics 3
0508201 Statistics for Managerial Decision Making 3 0508200
0509200 Principles of Macroeconomics 3
0509210 Principles of Microeconomics 3
Third: Major Requirements (30 Credit Hours)
(1) Compulsory Courses (21 Credit Hours)
0504330 Consumer Behavior 3 0504200
0504331 Introduction to E-Marketing 3 0504200
0504340 Advertising and Promotion Management 3 0504200
0504380 International Marketing 3 0504200
0504450 Marketing Research 3 0508201, 0504330
0504460 Services Marketing 3 0504200
0504470 Strategic Marketing Management 3 0504450
(2) Elective Courses (9 Credit Hours)
0504332 Retail Marketing Management 3 0504331
0504333 Marketing Information Systems 3 0504200, 0506200
0504390 Entrepreneurial Marketing 3 0504331
0504400 Introduction to Graphic Design 3 0102120
0504480 Brand Management 3 0504331
0504485 Artificial Intelligence in Marketing 3 0507290
Fourth: Practical Training (3 Credit Hours)
0504490 Internship (Marketing) 3 ≥ 90 Credit Hours
Visit The Program Page
Program Overview
Study Format
On-campus
Program Level
Bachelor
Language Of Materials
English
Language Of Teaching
English
Mode
Full-time
Duration By Months
48
Visit The Program Page
To request more information about the program

Contact Admission
Al Ain University
Phone Number
+97137024888
Email
business@aau.ac.ae

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