Aims to provide marketing knowledge and skills in global business environment
Understanding complex marketing processes in business environment and effective communication and independent thinking in solving marketing problems
UAE High School Certificate with 80% for Scientific Track or 90% for General Track, English proficiency (IELTS 5.0 or TOEFL 500 or EmSAT 1100), pass Mathematics and Sciences exam with 800 or higher
| Course No. | Course Title | Credit Hours | Prerequisite |
|---|---|---|---|
| First: General Requirements (33 Credit Hours) | |||
| (1) Compulsory Courses (27 Credit Hours) | |||
| 0102120 | Computer Skills | 3 | |
| 0201111 | Science and Life | 3 | |
| 0401120B | English Language I | 3 | |
| 0401121B | English Language II | 3 | 0401120B |
| 0405100 | Arabic Language | 3 | |
| 0406110 | Islamic Culture | 3 | |
| 0409103 | UAE Studies | 3 | |
| 0501170 | Fundamentals of Innovation and Entrepreneurship | 3 | |
| 0508203 | Research Methodology | 3 | |
| (2) Elective Courses (6 Credit Hours) | The student must take 3 credit hours from each group | ||
| Group 1: Society and Civilization (3 Credit Hours) | |||
| 0406100 | Contributions of Arabs and Muslims in Sciences and Literature | 3 | |
| 0408100 | Introduction to Psychology | 3 | |
| 0408101A | Physical Fitness and Health | 3 | |
| 0408105 | Introduction to Early Childhood | 3 | |
| 0409100 | Moral Awareness | 3 | |
| 0409102 | Environmental Awareness | 3 | |
| Group 2: Managerial Skills (3 Credit Hours) | |||
| 0303100 | Law and Society | 3 | |
| 0408103 | Thinking Skills | 3 | |
| 0408104 | Self-Assessment | 3 | |
| 0501100 | Introduction to Time Management | 3 | |
| 0501150 | Leadership and Teamwork | 3 | |
| Second: College Requirements (57 Credit Hours) | |||
| 0501200 | Principles of Management | 3 | |
| 0501210 | International Business Management | 3 | 0501200, 0509200 |
| 0501250 | Business Leadership | 3 | 0501200 |
| 0501306 | Quantitative Analysis Methods | 3 | 0508201 |
| 0501330 | Organizational Behavior | 3 | 0501200 |
| 0501410 | Labor Law and Ethics | 3 | 0501200 |
| 0501440 | Strategic Management | 3 | 0501330 |
| 0501480 | Quality Management | 3 | 0504200 |
| 0501481 | Production and Operations Management | 3 | 0508201 |
| 0502200 | Principles of Financial Accounting | 3 | |
| 0502230 | Principles of Managerial Accounting | 3 | 0502200 |
| 0503300 | Principles of Financial Management | 3 | 0502200 |
| 0504200 | Principles of Marketing | 3 | 0509210 |
| 0506200 | Principles of Management Information Systems | 3 | 0102120 |
| 0507290 | Artificial Intelligence in Business | 3 | 0508201 |
| 0508200 | Business Mathematics | 3 | |
| 0508201 | Statistics for Managerial Decision Making | 3 | 0508200 |
| 0509200 | Principles of Macroeconomics | 3 | |
| 0509210 | Principles of Microeconomics | 3 | |
| Third: Major Requirements (30 Credit Hours) | |||
| (1) Compulsory Courses (21 Credit Hours) | |||
| 0504330 | Consumer Behavior | 3 | 0504200 |
| 0504331 | Introduction to E-Marketing | 3 | 0504200 |
| 0504340 | Advertising and Promotion Management | 3 | 0504200 |
| 0504380 | International Marketing | 3 | 0504200 |
| 0504450 | Marketing Research | 3 | 0508201, 0504330 |
| 0504460 | Services Marketing | 3 | 0504200 |
| 0504470 | Strategic Marketing Management | 3 | 0504450 |
| (2) Elective Courses (9 Credit Hours) | |||
| 0504332 | Retail Marketing Management | 3 | 0504331 |
| 0504333 | Marketing Information Systems | 3 | 0504200, 0506200 |
| 0504390 | Entrepreneurial Marketing | 3 | 0504331 |
| 0504400 | Introduction to Graphic Design | 3 | 0102120 |
| 0504480 | Brand Management | 3 | 0504331 |
| 0504485 | Artificial Intelligence in Marketing | 3 | 0507290 |
| Fourth: Practical Training (3 Credit Hours) | |||
| 0504490 | Internship (Marketing) | 3 | ≥ 90 Credit Hours |
