Specialized marketing program focusing on digital and traditional marketing strategies, consumer behavior, market research, and brand management.
1. Describe knowledge of conceptual and theoretical frameworks of marketing.
2. Identify marketing opportunities and challenges for an organization.
3. Analyze an organization’s marketing strategy and identify appropriate marketing alternatives.
4. Exhibit an ability to collect, process, and analyze consumer data to make informed marketing decisions.
5. Analyze cases related to marketing mix, consumer behavior, social media, international marketing, marketing strategy, and marketing research and draw lessons for marketing managers in the Middle East.
6. Demonstrate professional and ethical ability to collaborate and to communicate in personal and group settings using the latest communication tools.
High school diploma 60%, English proficiency 80% or IELTS 5.0, pass placement test, personal interview as per program
| Type of Courses | Credit Hours |
|---|---|
| 1. University General Education Requirements | 24 |
| (a) University Compulsory Courses | 18 |
| (b) University Elective Courses | 6 |
| 2. College Requirements | 60 |
| (a) College Compulsory Courses | 54 |
| (b) College Elective Courses | 6 |
| 3. Major Requirements | 36 |
| (a) Major Compulsory Courses | 30 |
| (b) Major Elective Courses | 6 |
| Total Credit Hours | 120 |
