Bachelor of Communication and Media (Screen Media Production)

Students graduating with a Screen Media Production degree will be ready to work in any job related to video and film making. Students will have extensive understanding of the end-to-end process that goes into film making, and will be able to make an immediate impact in the industry. You might work for an advertising agency as a video producer, a film production company as a video editor, or a news agency as a content production specialist. The possibilities are endless, and the demand for people with skills in video production will only continue to grow. You’ll also graduate with an extensive, professional portfolio of your work, making you an extremely employable candidate for any screen media related job.

*Academic Admission Requirements

Admission is based on your high school curriculum and academic performance, which determine eligibility for either the 3-Year Advanced Entry Track or the 4-Year Direct Entry Track (including the Integrated Freshman Year).

UAE Al-Thanawiyya Al-Aama

• 3-Year Advanced Entry Track: Not available.
• 4-Year Direct Entry Track:
  • Elite/Advanced Track: Minimum 70%.
  • General Track: Minimum 75%.

British GCE (A-Levels)

• 3-Year Advanced Entry Track: Minimum of five IGCSE subjects at Grade D or above, plus three A-Level subjects with grades of CCD or higher.
• 4-Year Direct Entry Track: Minimum of five IGCSE subjects at Grade D or above, plus two AS Levels or one A-Level at Grade D or above.

American High School Diploma

• 3-Year Advanced Entry Track: Average grade of C (GPA 2.5/4.0) and a minimum SAT score of 1100.
• 4-Year Direct Entry Track: Average grade of C (GPA 2.5/4.0).

International Baccalaureate (IB)

• 3-Year Advanced Entry Track: Minimum 25 points.
• 4-Year Direct Entry Track: Minimum 21 points.

India (CBSE / ICSE Grade 12)

• 3-Year Advanced Entry Track: Overall score of 10.5 based on the university’s point-conversion scale.
• 4-Year Direct Entry Track: Minimum overall score of 70%.

*English Language Proficiency Requirements

As this program places significant emphasis on scriptwriting, film analysis, production planning, and professional communication in English, applicants must demonstrate English proficiency through one of the following qualifications.

IELTS Academic

• 3-Year Advanced Entry Track: Overall score of 6.5, with no band lower than 6.0 in Reading, Writing, Listening, and Speaking.
• 4-Year Direct Entry Track: Overall score of 5.0.

TOEFL iBT

• 3-Year Advanced Entry Track: Overall score of 86, with minimum scores of 18 in Reading and Writing and 17 in Listening and Speaking.
• 4-Year Direct Entry Track: Overall score of 40.

EmSAT English

• 3-Year Advanced Entry Track: Minimum score of 1550.
• 4-Year Direct Entry Track: Minimum score of 1100.

* Credit for Prior Learning: If you are seeking advanced standing status, please submit an official academic transcript showing all courses studied and the grades achieved, syllabus details (including information on course content) for the courses you have completed and an explanation of the grading system.

First Year – Foundations of Media and Visual Formats

The first year introduces students to communication theory, cinematic language, visual storytelling, and practical experience with cameras, lighting equipment, and editing software.

First Semester

• BCM 110 – Introduction to Communication and Media Studies – 6 Credit Points
• BCM 111 – Global Media and Culture – 6 Credit Points
• BCM 112 – Emergent Media – 6 Credit Points

Second Semester

• BCM 115 – Introduction to Screen Media – 6 Credit Points
• BCM 116 – Introduction to Immersive Media – 6 Credit Points
• General Elective – 6 Credit Points
• General Elective – 6 Credit Points
• General Elective – 6 Credit Points

Second Year – Narrative Building and Genre Specialization

The second year focuses on scriptwriting, documentary production, transmedia storytelling, and industry experience through internships.

First Semester

• BCM 217 – Documentary Production – 6 Credit Points
• BCM 216 – Transmedia Storytelling – 6 Credit Points
• CRLP 200 – Career Ready Learning and Practice (Internship) – 6 Credit Points

Second Semester

Select one of the following Screen Industry Electives:

• BCM 238 – Digital Asia – 6 Credit Points
• BCM 289 – Transnational Media and Culture Industries – 6 Credit Points

In addition, complete:

• General Elective – 6 Credit Points
• General Elective – 6 Credit Points
• General Elective – 6 Credit Points
• General Elective – 6 Credit Points

Third Year – Advanced Creation and Capstone Portfolio

The final year emphasizes collaborative production, advanced filmmaking, industry-standard projects, and portfolio development.

First Semester

• BCM 303 – Collaborative Production Workshop – 6 Credit Points
• BCM 304 – Advanced Screen Media Project / Capstone – 6 Credit Points

Second Semester

• BCM 331 – Australian Content, Global Context – 6 Credit Points
• BCM 333 – Hollywood and Beyond – 6 Credit Points
• Advanced Elective / Industry Placement – 6 Credit Points
• Advanced Elective / Industry Placement – 6 Credit Points
• Advanced Elective / Industry Placement – 6 Credit Points
• Advanced Elective / Industry Placement – 6 Credit Points

Total Credit Points: 144 Credit Points