E-Marketing and Digital Communication

PLO1: Define the fundamental principles and concepts of business and technology disciplines.

PLO2: Apply business and technology strategies and best practices to develop innovative solutions.

PLO3: Analyze business problems and opportunities.

PLO4: Evaluate solution alternatives in order to achieve informed decision –making.

PLO5: Demonstrate understanding of ethical implications of business practices.

PLO6: Demonstrate effective and collaborative teamwork skills.

PLO7: Demonstrate effective oral communication skills in business settings.

PLO8: Demonstrate effective written communication skills in business settings.

Competencies:

Comp 1: Discipline-Specific Conceptual Knowledge.

Comp 2: Ethical Competencies.

Comp 3: Collaborative Teamwork Skills.

Comp 4: Oral Communication skills.

Comp 5: Written Communication skills.

60% (Scientific, Scientific – Medical Field, Scientific – Engineering Field, Scientific – Pure Sciences Field, Literary, Comprehensive Health Education, Informatics Administration, Sharia, Commercial, Hotel, Household Economy).

A0110151 – National Education – 3 Credit Hours
A0110144 – Arabic Communication Skills – 3 Credit Hours (Pre-req: Arabic Language – Remedial)
A0110143 – English Communication Skills – 3 Credit Hours (Pre-req: English Language – Remedial)

A0110155 – Military Sciences – 3 Credit Hours
A0110154 – Life Skills – 1 Credit Hour
A0110153 – Leadership and Societal Responsibility – 1 Credit Hour
A0110152 – Entrepreneurship and Innovation – 1 Credit Hour

Elective Courses – 6 Credit Hours:

A0110161 – Islamic Culture – 3 Credit Hours
A0110163 – Archeology and Tourism in Jordan – 3 Credit Hours
A0110164 – Development and Environment – 3 Credit Hours
A0110165 – Contemporary Issues – 3 Credit Hours
A0411601 – Legal Education and Human Rights – 3 Credit Hours
A0110162 – History of Jordan and Palestine – 3 Credit Hours
A0110166 – Media and Public Relations – 3 Credit Hours

Elective Courses – 3 Credit Hours

A0871103 – Principles of Renewable Energy – 3 Credit Hours
A0110168 – Digital Literacy and Artificial Intelligence – 3 Credit Hours
A1321100 – Sport and Health – 3 Credit Hours
A0110167 – Critical Thinking Skills – 3 Credit Hours
A0110281 – Society Health – 3 Credit Hours

Faculty Requirements – 24 Credit Hours

Compulsory Courses – 24 Credit Hours

A0551201 – Microeconomics – 3 Credit Hours
A0591102 – Management Information System – 3 Credit Hours
A0571101 – Principles of Marketing (1) – 3 Credit Hours
A0551101 – Principles of Financial Management – 3 Credit Hours (Pre-req: Principles of Accounting (1))

A0511101 – Principles of Business Administration – 3 Credit Hours
A0110192 – Computer Skills (Humanities) – 3 Credit Hours (Pre-req: Computer Skills – Remedial)
A0531101 – Principles of Accounting (1) – 3 Credit Hours
A0110104 – Statistics for Business – 3 Credit Hours

Major Requirements – 72 Credit Hours

Compulsory Courses – 66 Credit Hours

A0563301 – Customer Relationship Management – 3 Credit Hours (Pre-req: Marketing Management)
A0564201 – Brand Management – 3 Credit Hours (Pre-req: Marketing Management)
A0564101 – Creativity and Products Development – 3 Credit Hours (Pre-req: Marketing Management)
A0562101 – Personal Selling and Sales Management – 3 Credit Hours (Pre-req: Principles of Marketing (1))
A0562402 – Green Marketing – 3 Credit Hours (Pre-req: Principles of Marketing (1))

A0562201 – Marketing Management – 3 Credit Hours (Pre-req: Principles of Marketing (1))
A0563204 – Global Marketing in the Digital Age – 3 Credit Hours (Pre-req: Marketing Management)
A0564401 – Search Engine and Smartphones Marketing – 3 Credit Hours (Pre-req: Principles of E-Marketing)
A0563202 – Marketing Research and Technology – 3 Credit Hours (Pre-req: Marketing Management)
A0563401 – Financial Services Marketing – 3 Credit Hours (Pre-req: Principles of Marketing (1))

A0564501 – Graduation Project in Marketing – 3 Credit Hours (Pre-req: Scientific Research Methods)
A0563302 – E-Tourism – 3 Credit Hours (Pre-req: Principles of Marketing (1))
A0564301 – Implementations of Advertising and Technology – 3 Credit Hours (Pre-req: Principles of E-Marketing)
A0562202 – Distribution Channels and Technology – 3 Credit Hours (Pre-req: Principles of Marketing (1))
A0563201 – E-Marketing Strategy – 3 Credit Hours (Pre-req: Marketing Management)

A0562102 – Service Marketing – 3 Credit Hours (Pre-req: Principles of Marketing (1))
A0562103 – Digital Consumer Behavior – 3 Credit Hours (Pre-req: Principles of Marketing (1))
A0564502 – Field Training – 3 Credit Hours
A0562203 – E-Marketing Communications – 3 Credit Hours (Pre-req: Principles of E-Marketing)
A0563101 – Pricing and Technology – 3 Credit Hours (Pre-req: Principles of Marketing (1))
A0563203 – Social Media Marketing – 3 Credit Hours (Pre-req: Principles of E-Marketing)
A0561102 – Principles of E-Marketing – 3 Credit Hours (Pre-req: Principles of Marketing (1))

Elective Courses – 6 Credit Hours

A0564204 – Business to Business Marketing – 3 Credit Hours
A0564303 – Contemporary Issues in E-Marketing – 3 Credit Hours
A0513201 – Business Ethics and Social Responsibility – 3 Credit Hours
A0564302 – AI Applications in Marketing – 2 Credit Hours
A0564203 – Marketing Information Systems – 3 Credit Hours
A0513102 – Entrepreneurship and Small Businesses – 3 Credit Hours
A0512102 – Human Resource Management – 3 Credit Hours
A0564304 – AI Applications in Marketing Lab – 1 Credit Hour
A0412301 – Electronic Commerce Legislation – 3 Credit Hours

Free Electives – 12 Credit Hours

Compulsory Courses – 12 Credit Hours

A0593204 – User Interface Design – 3 Credit Hours (Pre-req: Principles of E-Marketing)
A0511109 – Business Communication Skills – 3 Credit Hours
A0591301 – Electronic Commerce – 3 Credit Hours (Pre-req: Management Information System)
A0512302 – Scientific Research Methods – 3 Credit Hours

Complementary Requirements – 9 Credit Hours

Compulsory Courses – 9 Credit Hours

A0110191 – Computer Skills (Remedial) – 3 Credit Hours
A0110141 – English Language (Remedial) – 3 Credit Hours
A0110142 – Arabic Language (Remedial) – 3 Credit Hours