The Bachelor of Mass Communication in Mass Communication strives to provide students with a strong theoretical and conceptual understanding in Mass Communication fields and enhance their writing, oral, and editing skills. It aims to enable students to conduct research related to communication and mass media, including collecting, analyzing, and reporting data, while preparing them for careers in Strategic Communication, Broadcast/Online Journalism, and Print/Online Journalism. Furthermore, the program seeks to create an intellectual climate for students to think critically, creatively, and independently on issues related to mass communication at the national, regional, and global levels, all while promoting professional and ethical values and respecting cultural diversity.
The learning objectives of the Department of Mass Communication are to educate graduates who will:
- Understand and apply media law and principles of freedom of speech and of the press appropriate to professional practice.
- Demonstrate an understanding of the history and role of professionals and institutions in shaping communications.
- Critically evaluate their work and that of others for accuracy and fairness, clarity, appropriate style and grammatical correctness.
- Comprehend concepts and apply theories in the use and presentation of images and information.
- Demonstrate technical skills in writing and reporting correctly and clearly for different audiences.
- Conduct research and evaluate information by methods appropriate to the communications professions in which they work, including the application of basic numerical and statistical concepts.
- Think critically, creatively and independently.
- Acquire and apply an ethical framework for the practices of mass communication and journalism.
- Demonstrate an understanding of the diversity of groups in a global society in relationship to communication.
- Analyze and interpret media messages.
- Apply tools and technologies appropriate for the communications professions in which they work.
- Demonstrate an understanding of gender, race, ethnicity, sexual orientation and, as appropriate, other forms of diversity in domestic society in relation to mass communications.
High school diploma or equivalent, pass placement test (ACCUPLACER), English proficiency, additional tests per major, personal interview for some programs
Mass Communication – Compulsory Core Courses
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MCOM 103 – Media and Society – 3 Credit Hours
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MCOM 121 – Visual Communication – 3 Credit Hours
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MCOM 126 – Media Writing – 3 Credit Hours
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MCOM 222 – Communication Theories – 3 Credit Hours
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MCOM 317 – Media Law and Ethics – 3 Credit Hours
Mass Communication – Supportive Courses (Required)
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STAT 101 – Statistics 1 – 3 Credit Hours
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SOCI 120 – Introduction to Sociology – 3 Credit Hours
Track 1: Journalism and Online Media (Compulsory)
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MCOM 341 – News Reporting and Writing I – 3 Credit Hours
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MCOM 342 – News Reporting, Writing and Editing English (E) – 3 Credit Hours
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MCOM 343 – Online Journalism – 3 Credit Hours
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MCOM 350 – Multimedia Writing and Editing – 3 Credit Hours
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MCOM 447 – Journalism Internship – 3 Credit Hours
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MCOM 450 – Multimedia Journalism Graduation Project – 3 Credit Hours
Track 2: Radio and Television (Compulsory)
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MCOM 350 – Multimedia Writing and Editing – 3 Credit Hours
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MCOM 361 – Broadcast News Reporting and Writing – 3 Credit Hours
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MCOM 364 – Broadcast Production – 3 Credit Hours
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MCOM 467 – Radio and Television Internship – 3 Credit Hours
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MCOM 469 – Documentary Production – 3 Credit Hours
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MCOM 470 – Broadcast Graduation Project – 3 Credit Hours
Track 3: Strategic Communication (Compulsory)
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MCOM 381 – Principles of Public Relations – 3 Credit Hours
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MCOM 383 – Principles of Advertising – 3 Credit Hours
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MCOM 384 – Advertising Copywriting and Design – 3 Credit Hours
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MCOM 388 – PR Writing and Presentations – 3 Credit Hours
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MCOM 487 – PR and Advertising Internship – 3 Credit Hours
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MCOM 490 – Strategic Communication Graduation Project – 3 Credit Hours
