Applied Marketing

Program Description

Learning Outcomes

Requirements

Program Structure

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Applied Marketing
Institution
King Saud University
Location
Saudi Arabia
Total Tuition
$ 29870
Intakes
September
Application deadline
January
Application Fee
133
Program Description

The program is designed to prepare students of the specialization in a manner that aligns with modern professional requirements for various marketing positions across diverse sectors. This includes enabling them to acquire applied knowledge related to the field, develop their analytical skills and technical expertise, enhance their ability to diagnose marketing problems and train to solve them, as well as training them in decision-making and in formulating appropriate marketing strategies, policies, and plans.

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Hosting Institution

King Saud University
King Saud UniversityView Institution Profile ↗

Learning Outcomes

1. Knowledge and Understanding
  • Marketing Foundations: Define core concepts and theories related to the marketing mix (Product, Price, Place, Promotion) and their role in organizational success.
  • Environment Analysis: Identify how cultural, social, economic, and technological factors influence marketing decisions.
  • Digital Trends: Describe key developments and strategies in electronic and global marketing. 
2. Practical and Cognitive Skills
  • Strategic Planning: Apply conceptual knowledge to develop comprehensive marketing plans and identify sources of competitive advantage.
  • Analytical Problem-Solving: Use marketing research and analytical tools to identify business problems and formulate data-driven solutions.
  • Communication: Write professional business reports and effectively present marketing strategies to diverse audiences.
  • Market Research: Conduct research to evaluate product viability in local and international markets. 
3. Values and Professionalism
  • Ethical Practice: Appraise and apply ethical standards and social responsibility in marketing activities.
  • Teamwork: Work effectively within diverse teams, contributing to collaborative decision-making processes.
  • Lifelong Learning: Develop the foundational skills necessary for continuous professional development and adapting to changing market environments.

Requirements

Admission is highly competitive and occurs in two stages:
1. Initial Admission (University Level):
Based on a composite score calculated from:
  • 30% High School GPA.
  • 30% General Aptitude Test (Qudurat).
  • 40% Scholastic Achievement Test (Tahsili).
2. Major Allocation (College Level):
After completing the Common First Year, students must meet specific GPA and grade benchmarks to enter the Marketing major:
  • Minimum GPA: Often requires a 4.0/5.0 cumulative average in the preparatory year.
  • Course Grades: You must achieve a “B” grade or higher in both Principles of Management (101 MGT) and Principles of Marketing (201 MKT).
  • Age: Applicants must generally be under 25 years old.

Program Structure

University Requirements

Code Course Credit Hours Total
ISL 100 Studies in the Prophetic Biography 2 8
ISL 107 Professional Ethics 2
ISL 103 Economic System in Islam 2
ISL 105 Human Rights 2

Preparatory Year Requirements

Code Course Credit Hours Total
ENG 140 English Language (1) 8 31
ENG 150 English Language (2) 8
MATH 140 Introduction to Mathematics 2
MATH 150 Differential Calculus 3
COMP 140 Computer Skills 3
COMM 140 Communication Skills 2
ENT 101 Entrepreneurship 1
HLTH 140 Health and Fitness 1
LTRN 140 Learning, Thinking, and Research Skills 3

College Requirements

Code Course Credit Hours Total
LAW 226 Commercial Law 3 (3,0,0) 27
BUS 101 Introduction to Business Administration 3 (3,0,0)
ACCT 201 Principles of Accounting 3 (3,2,0)
ECON 101 Microeconomics 3 (3,0,0)
ECON 102 Macroeconomics 3 (3,0,0)
FIN 200 Financial Management 3 (3,2,0)
STAT 107 Statistics in Business Administration 3 (3,2,0)
ACCT 202 Cost Accounting 3 (3,2,0)
MKT 201 Marketing 3 (3,0,0)

Compulsory Requirements (Inside and Outside the Department)

Code Course Credit Hours Total
BUS 271 Operations Management 3 (3,0,0) 42
MKT 455 Product Management 3 (3,0,0)
MIS 201 Principles of Management Information Systems 3 (3,2,0)
MKT 301 Consumer Behavior 3 (3,0,0)
MKT 402 Distribution Management 3 (3,0,0)
MKT 302 Marketing Research 3 (3,0,0)
MKT 456 Pricing Management 3 (3,0,0)
MKT 401 Marketing Communications 3 (3,0,0)
BUS 102 Human Resource Management 3 (3,0,0)
MKT 410 Strategic Marketing 3 (3,0,0)
MKT 403 E-Marketing 3 (3,0,0)
MKT 404 Marketing Case Studies 3 (3,0,0)
BUS 411 Strategic Management 3 (3,0,0)
BUS 103 Advanced Studies in Entrepreneurship 3 (3,0,0)

Elective Requirements (Within the Department)

Code Course Credit Hours Total
MKT 452 Services Marketing 3 (3,0,0) 6
MKT 411 Supply Chain Management 3 (3,0,0)
MKT 303 Sales and Sales Management 3 (3,0,0)
MKT 453 Customer Relationship Management 3 (3,0,0)
MKT 454 Computer Applications in Marketing 3 (3,0,0)

Elective Requirements (Outside the Department)

Code Course Credit Hours Total
ECON 421 Feasibility Studies and Project Evaluation 3 (3,0,0) 9
BUS 412 Managerial Skills 3 (3,0,0)
BUS 121 Organizational Behavior 3 (3,0,0)
ACCT 301 Managerial Accounting 3 (3,0,0)
ADM 111 Labor Law and Civil Service System 3 (3,0,0)
Free Electives
Credit Hours
6

Cooperative Training

Code Course Credit Hours Total
MKT 477 Cooperative Training 6 6

Total Credit Hours Required for Graduation : 135 Credit Hours

Visit The Program Page
Program Overview
Study Format
On-campus
Program Level
Bachelor
Language Of Materials
English
Language Of Teaching
English
Mode
Full-time
Duration By Months
48
Visit The Program Page
To request more information about the program

Contact Admission
King Saud University
Phone Number
+966114696666
Email
business@ksu.edu.sa

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